Ferrero Group has announced a definitive agreement to acquire Purely Elizabeth, a leading North American producer of organic, nutrient-dense breakfast foods and snacks. The transaction marks another milestone in Ferrero's strategy to broaden its footprint in high-growth, health-conscious product categories across North America.
Founded in 2009 by holistic nutritionist Elizabeth Stein, Purely Elizabeth built a national presence by pioneering ancient grain granolas, nutrient-dense oatmeals, and grain-free baking mixes. The brand has achieved rapid growth across retail channels, benefiting from shifting consumer preferences towards clean-label ingredients, organic certification, and non-GMO formulations.
The acquisition allows Ferrero to secure an established premium brand within the rapidly growing better-for-you breakfast segment while expanding its non-confectionery portfolio in the US market.
Premium Organic Product Range
Purely Elizabeth's product portfolio centres on nutrient-rich ancient grains, coconut sugar, and organic superfoods, catering to consumers seeking nutrient-dense and functional breakfast options.
🥣 Ancient Grain Granola: Premium baked granola lines featuring organic chia seeds, amaranth, quinoa, and coconut oil sweetened with unrefined coconut sugar.
🌾 Superfood Oatmeal: Single-serve cups and multi-serve pouches combining gluten-free oats with flax, hemp seeds, and functional inclusions.
🥞 Grain-Free Baking Mixes: Pancake, waffle, and muffin formulations crafted with almond flour and organic seeds for low-glycaemic nutrition.
✨ Functional Snacking Clusters: Portable snack bites infused with adaptogens, collagen, and probiotics to support holistic wellness.
Agreement Details
The acquisition aligns with Ferrero’s ongoing diversification into adjacent food categories alongside its core chocolate and confectionery operations.
Speaking on the strategic transaction, Giovanni Ferrero, Executive Chairman of the Ferrero Group, stated that the addition of Purely Elizabeth supports the company's long-term vision of offering high-quality products across multiple consumer occasions while expanding its wellness-focused footprint in North America.
Elizabeth Stein, Founder and CEO of Purely Elizabeth, emphasised that partnering with Ferrero provides the scale, distribution network, and supply chain infrastructure required to accelerate brand expansion and bring organic nutrition to broader retail channels globally.
“As I thought about the next chapter, finding a partner who understood what makes Purely Elizabeth special and shared our commitment to quality, innovation, and building for the long term was incredibly important to me. In Ferrero, we’ve found a family-owned company that believes deeply in what we’ve built and sees the tremendous opportunity still ahead. I couldn’t be more excited to continue leading Purely Elizabeth alongside our team as we bring our mission and products to even more people.”
What does this mean for the industry?
The deal highlights continued consolidation within the packaged food industry as multinational FMCG conglomerates actively acquire high-growth, health-aligned brands to capture market share from traditional mainstream breakfast offerings.
For Ferrero, the acquisition follows a series of strategic North American investments aimed at building a multi-category food platform. Purely Elizabeth will continue to leverage its distinct brand identity and formulation standards while benefiting from Ferrero’s global procurement, manufacturing expertise, and trade distribution capabilities.
Financial terms of the transaction were not disclosed, and final completion remains subject to customary closing conditions and regulatory approvals.
