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Ready®, one of the fastest-growing brands in the North American functional snacking sector, has announced a significant expansion of its retail infrastructure with a nationwide rollout at Target. Beginning 10 May 2026, the brand’s premium protein bars will be available in 5-count multi-packs across Target locations and via the retailer's digital platform.

The launch represents a strategic milestone for the organisation, transitioning its high-performance nutrition products into the mainstream "everyday wellness" aisle to capture a broader demographic of active consumers.

The partnership with Target provides Ready® with immediate mass-market scale in a retail environment explicitly focused on curation and "better-for-you" (BFY) discovery. As mass merchants continue to dedicate more premium shelf space to clean-label functional foods, securing a nationwide listing is a critical volume driver.

Pat Cavanaugh, Founder and CEO of Ready®, stated that launching at Target puts the brand "right where we belong, in consumers' daily routines." He emphasised that Target’s reputation for making BFY products accessible without sacrificing the consumer experience aligns perfectly with Ready’s product development philosophy, which prioritises taste alongside functional benefits.

Formulation and Nutritional Info

In a highly saturated protein bar market, differentiation requires a balanced macronutrient profile that addresses multiple consumer needs simultaneously. The Ready® Protein Bar is engineered to serve diverse usage occasions, ranging from morning energy and lunchbox additions to post-workout recovery.

Key Technical Attributes Include:

• Protein Load: Delivers 15 grams of high-quality protein per bar to support muscle maintenance and satiety.

• Fibre Integration: Contains 7 grams of dietary fibre, addressing widespread consumer deficits in daily fibre intake and supporting digestive health.

• Whole Grain Base: Utilises 6 grams of whole grains to provide sustained, slow-release energy without the steep glycemic spikes associated with heavily processed carbohydrate bases.

The initial Target rollout features four of the brand's most proven, high-velocity flavour profiles: Chocolate Peanut Butter, Chocolate Chip, Dark Chocolate Coconut Almond, and Dark Chocolate Sea Salt.