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Protein Pints, an ice cream brand currently available in over 15,000 retail locations, has announced its entry into the frozen novelty category with the launch of "Protein Pops." This development marks the brand's first major format expansion since its retail inception two years ago.
The move follows trends in the frozen dessert sector where individually portioned, on-the-go treats continue to outpace the broader market. Industry projections indicate that the frozen novelty category is expected to grow at a compound annual growth rate (CAGR) of nearly 9% through 2035, driven by shifting consumer preferences for convenience-based indulgence.
Nutritional Specifications
The Protein Pops range is designed to align with the brand’s existing ingredient standards, focusing on high protein content and reduced sugar levels. Each bar is coated in a milk chocolate shell studded with quinoa.
Key product specifications include:
10g of complete protein per bar.
180 to 190 calories per serving.
At least 75% less sugar than traditional ice cream.
No artificial sweeteners or ingredients.
Gluten-free formulation containing all nine essential amino acids.
Flavour Portfolio
The new line introduces four distinct varieties, each featuring the brand’s signature crispy, quinoa-studded coating:
🍮 Caramel Crunch
🍦 Vanilla Crunch
🥜 Peanut Butter Crunch
🌿 Mint Crunch
Distribution and Availability
Protein Pops are currently available for purchase directly via the company’s website. The retail rollout is scheduled to commence at Sprouts Farmers Market stores nationwide on 29 June, followed by Harris Teeter in late July, with additional retail partnerships planned for later this year.
"We wanted to create a format that complements the busy lives of our consumers while still delivering the protein and ingredient standards they expect," said Paul Reiss, co-founder and CEO of Protein Pints. "Pops offer the attributes of our pint range in a convenient grab-and-go format."
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