_gif.gif)
_gif.gif)
Salty snacks brand Pringles has announced a co-branded product partnership with restaurant chain Buffalo Wild Wings to launch a range of stackable crisps inspired by the sports bar's popular wing sauces.
The launch marks Pringles' first flavour collaboration with a national restaurant operator in more than five years. Scheduled to enter US retail channels ahead of the autumn sports trading period, the co-branded line aims to capture consumer demand for sports-bar-inspired savoury snacks across at-home viewing and social gathering occasions.
Co-Branded Restaurant Flavours
The partnership unites two high-profile foodservice and consumer packaged goods (CPG) brands to cross-promote flavour intellectual property across retail aisles. By translating established foodservice sauce profiles into a shelf-stable crisp format, both companies aim to drive incremental trial among sports fans and snack buyers.
Mauricio Jenkins, Salty Snacks Brand & Content Lead at Mars Snacking North America, stated that combining established restaurant sauce profiles with Pringles' stackable crisp format provides a tailored offering for game-day social occasions and gatherings.
Tristan Meline, Brand President at Buffalo Wild Wings, added that bringing the chain's sauce profiles into retail channels offers a new touchpoint to engage consumers and build brand familiarity outside of physical restaurant locations.
Product Lineup
The Pringles x Buffalo Wild Wings collaboration introduces three distinct SKU variations spanning mild, savoury, and sweet-heat flavour profiles:
🧄 Parmesan Garlic: Features a tangy citrus top note paired with aged parmesan, roasted garlic, Italian herbs, and subtle red spice.
🌶️ Medium Buffalo: A traditional sports bar profile delivering tangy Buffalo sauce notes combined with cayenne pepper heat and a smooth butter finish.
🥢 Asian Zing: Combines sweet heat with rice vinegar tanginess, chilli pepper heat, soy sauce, and ginger notes.
Retail Distribution and Pricing
The Pringles x Buffalo Wild Wings lineup is entering limited distribution across select US retail networks in July 2026, ahead of a wider national retail rollout scheduled for September 2026.
The range is offered in standard Pringles single cans at a suggested retail price (SRP) of US$2.69 per unit.
.jpeg)
.png)