Potts Partnership has expanded into the sweet condiments category with the nationwide launch of a two-SKU fruit coulis range across Morrisons supermarket stores.
Best known for its savoury chef-prepped cooking sauces, gravies, and canned stocks, the brand's move into sweet toppings addresses shifting consumer purchasing habits toward affordable luxury options that elevate everyday meals and home dining occasions.
The entry into sweet condiments represents a portfolio expansion for the Wiltshire-based enterprise. By introducing fruit toppings engineered to upgrade routine breakfast items, desserts, and drinks, the business aims to capture multi-occasion usage across dayparts.
The product line is positioned to complement everyday staples such as yoghurts, porridge, smoothies, and pastries, while serving as a topping for ice cream, puddings, and cocktail preparations.
Product Formulation and Flavours
The range debuts with two clean-label fruit formulations, combining high fruit content with citrus and botanical infusions to deliver a sweet-and-tart taste profile:
🍓 Raspberry Coulis with Orange Zest: Formulated with a 38% raspberry and raspberry coulis base, blended with orange zest for a tangy fruit profile.
🥭 Mango Coulis with Lime Leaf: Formulated with 43% mango purée, infused with lime leaf notes to balance sweetness with citrus aromatics.
Retail Distribution and Pricing
The fruit coulis line has commenced commercial distribution across Morrisons' nationwide store footprint, strengthening the brand's presence beyond the ambient savoury aisle into sweet larder options.
Offered in 240ml glass bottles, the range carries a recommended retail price (RRP) of £2.99 per unit.
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