PerfectTed has announced the launch of a new range of ceremonial-grade matcha concentrates, designed to address the challenges associated with traditional matcha preparation. By removing the requirement for whisking and specific preparation tools, the brand aims to make the consumption of ceremonial-grade matcha more accessible for consumers and food service operators.
Addressing Preparation Barriers
Traditional matcha preparation involves a multi-step process, including measuring powder, adding water, and using a bamboo whisk to prevent clumping and ensure a consistent texture. PerfectTed has developed a liquid concentrate format that is intended to act as a direct replacement for the powder, offering a faster solution while maintaining the quality profile of ceremonial-grade matcha.
This product development follows a period of growth for the matcha category, which has transitioned from a niche functional ingredient to a mainstream beverage option. By offering a concentrate, the company is targeting both at-home convenience and efficiency in commercial settings, where preparation time is a significant operational factor.
Product Range
The current range features the core concentrate alongside ready-to-drink formats, providing options for both preparation and consumption:
PerfectTed Ceremonial Matcha Concentrate 250ml
PerfectTed Iced Matcha Latte 250ml
The move into concentrates allows PerfectTed to compete on convenience. For retail buyers and category managers, the product offers a distinct alternative to standard matcha powders, which often require consumer education regarding preparation methods.
By standardising the preparation process, the brand seeks to reduce the barrier to entry for shoppers who are interested in the functional benefits of matcha but are deterred by the complexity of traditional brewing methods.
The product is currently available through major retail channels, including Tesco, reflecting the brand’s focus on increasing physical availability within the UK market.
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