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Australian non-alcoholic beverage brand Naked Life has expanded its United States portfolio with the launch of its low-calorie, zero-sugar Italian Spritz, targeting the growing mindful drinking sector.

Australian non-alcoholic cocktail brand Naked Life has expanded its retail footprint in the United States with the launch of its latest variant, Italian Spritz.

The product introduction is timed to coincide with peak summer demand for refreshing, bitter-orange beverages, serving as an alcohol-free alternative to traditional Italian aperitivo options. The launch highlights the brand's ongoing focus on the premiumisation of the adult non-alcoholic beverage category in North America.

Product Formulation

The Italian Spritz is formulated using steam-distilled botanicals and natural flavours to replicate the sensory depth of a classic spirit. The product features a bitter-orange taste profile designed to deliver a complex, dry finish without the addition of sugar.

Key product specifications include:

• Nutritional Profile: Contains zero grams of sugar and five calories per serving.

• Production Process: Utilises natural steam-distillation of botanicals to extract traditional herbal and floral undertones.

• Packaging and Price: Distributed in convenient four-packs, positioned at a suggested retail price of USD 9.99.

Brand Positioning and Distribution

As the leading non-alcoholic cocktail brand in Australia, Naked Life is leveraging its global market credibility to secure broader retail placement in the competitive US moderation sector.

To support the launch, Naked Life has secured initial physical distribution in 100 Total Wine & More stores across the United States, alongside immediate online availability via Amazon. Select regional grocery chains, including Target, will also carry the new variant alongside the brand's existing product range, with exact store offerings managed by individual retailers.

Stephanie Clanfield, Senior Marketing Manager of Non-Alcoholic Beverages at Molson Coors, stated that summer represents a highly social season where consumers increasingly seek sophisticated beverage options that allow them to participate in events without consuming alcohol. Clanfield noted that spritz-style drinks are highly sought after during warmer months, and the new Italian Spritz delivers the complex flavour profile of a traditional aperitivo in a lighter, zero-alcohol format.