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Frozen comfort food producer Mason Dixie Foods has announced the expansion of its club retail portfolio with the launch of its new Chicken Biscuit Sandwich. The product is rolling out exclusively across participating Costco warehouse locations in the Northeast, Bay Area, and San Diego regions of the United States.
Offered in an eight-count multi-pack format, the new launch positions the clean-label brand within the fast-growing frozen breakfast and convenient hand-held meal categories, targeting club channel consumers seeking comfort food options made without synthetic additives.
Club Channel Retail Expansion
The release marks a continuing relationship between Mason Dixie Foods and Costco, expanding the brand's presence beyond its core scratch-style biscuit, burrito, and waffle lines into frozen chicken sandwiches.
The launch addresses sustained consumer demand for high-protein, quick-preparation breakfast and snacking items that avoid artificial preservatives or complex chemical ingredient lists common in traditional fast-food offerings.
Ayeshah Abuelhiga, Founder and Chief Executive Officer of Mason Dixie Foods, stated that the development of the sandwich was focused on offering consumers clean-label alternatives to traditional QSR drive-thru menu items while scaling volume through multi-pack warehouse distribution.
Formulation and Specifications
The product applies the brand's established scratch-made baking standards to a classic hand-held format, combining real butter biscuits with antibiotic-free poultry.
The key product features and specifications include:
🍗 Seasoned Chicken Patty: Made with crispy chicken breast meat seasoned in the brand's proprietary house-blend spice formulation, free from antibiotics and artificial preservatives.
🧈 Buttermilk Biscuit Base: Formulated using Mason Dixie's clean-label buttermilk biscuit recipe, made with real butter and simple pantry ingredients.
⏱️ Convenience Preparation: Engineered for microwave heating in under three minutes, delivering 11 grams of protein per individual serving.
Availability
The Chicken Biscuit Sandwich is packaged in an eight-count box format with a suggested retail price (SRP) of US$15.99.
The initial rollout phase is restricted to Costco warehouse locations across three strategic regional trading hubs: the US Northeast, the San Francisco Bay Area, and San Diego, California. The brand will assess regional sales velocity to inform potential wider distribution across Costco's national warehouse network.
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