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Mars Snacking has announced the rollout of select cracker varieties from its Cheez-It and Club portfolios in portable, resealable canisters.
Marking the first time these cracker lines have been packaged in a can format, the launch introduces on-the-go packaging for Cheez-It Original, Cheez-It Grooves Minis Sharp White Cheddar, and Club Minis Original.
The format update addresses consumer demand for portable snacking options, utilising a rigid, resealable canister designed to protect product texture and maintain crispness during transport.
Resealable Canister Portfolio and Flavour Lineup
The canister lineup adapts core brand recipes and mini formats into single-can packaging for on-the-go consumption:
🧀 Cheez-It Original Crackers: The traditional baked cracker formulation made with 100 per cent real cheese, delivering a savoury, salty flavour profile.
🧀 Cheez-It Grooves Minis Sharp White Cheddar Crackers: A mini adaptation of the Grooves product line, engineered with deep ridges and a sharp white cheddar cheese flavouring.
🧈 Club Minis Original Crackers: A bite-sized mini version of the core Club recipe, featuring a light, flaky texture and buttery profile.
On-the-Go Snacking and Retail Distribution
The packaging development focuses on convenience and portability, allowing consumers to transport crackers without crushing or moisture degradation.
Nicole Sorensen, Vice President of Marketing, Crackers at Mars Snacking, stated that portable snacking formats represent a primary consumer requirement, noting that packaging established Cheez-It and Club products into canisters provides an accessible format for on-the-go consumption.
The new Cheez-It and Club canisters will begin rolling out to select retail stockists nationwide starting this month. All three product varieties carry a suggested retail price (SRP) of $2.69 per canister.
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