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Little Moons has announced a brand collaboration with gourmet plant-based confectionery producer Candy Kittens to introduce a limited-edition SKU: Sour Watermelon Sorbet Mochi.

Rolling out exclusively across Ocado Retail's frozen aisles, the cross-category release combines Little Moons' sweet rice dough architecture with the tangy fruit flavour profile of Candy Kittens' top-selling Sour Watermelon sweets.

The product introduction enters the UK frozen sweet treats and snacking sectors, demonstrating how FMCG brand owners deploy cross-category brand licensing to capture summer trial, target Gen Z demographics, and drive category growth across online grocery channels.

Innovation and Product Formulation

The product development translates Candy Kittens' sweet-and-sour confectionery profile into a frozen sorbet matrix wrapped in mochi dough.

Engineered as a plant-based, vegan-friendly offering, the formulation relies on fruit juice concentrates and natural acidulants to mirror the tangy finish of traditional sour confectionery.

Key formulation specifications and product attributes include:

🍉 Sour Watermelon Sorbet Core: Formulated with 6 per cent watermelon juice from concentrate and lime puree to deliver a sweet and tart fruit profile.

🍡 Mochi Rice Dough Wrapping: Encased in a soft, sweet rice dough layer representing 40 per cent of total product weight.

🌱 Plant-Based Dietary Profile: Certified vegan-friendly and manufactured using coconut milk and chicory root fibre, containing zero dairy inputs.

🔥 Caloric Value: Delivers 52 calories per individual 30g mochi serving, addressing consumer demand for portion-controlled indulgence.

Brand Licensing and Retail Rollout

The collaboration leverages the brand equity of two high-growth UK consumer brands operating across the sweet snacking and frozen dessert categories.

By pairing Candy Kittens' established presence in gourmet vegan confectionery with Little Moons' premium mochi platform, both enterprise brand owners aim to stimulate impulse purchasing and basket additions across digital grocery channels.

The commercial rollout metrics for the UK market encompass:

• Retail Placement: Distributed exclusively through Ocado Retail's frozen grocery department.

• Packaging Format: Formatted in multi-serve retail boxes containing six individual 30g mochi pieces (180g total pack weight).

• Retail Price Point: Offered at a suggested retail price (SRP) of £5.25 per box.

• Promotional Window: Deployed as a short-run, limited-edition summer offering while promotional stocks last.

The launch provides Ocado Retail with an exclusive product entry within the fast-growing frozen mochi and handheld sorbet categories, supporting volume sales during peak warm-weather trading windows.