Litehouse and Guy Fieri’s Flavortown Sauce Wins ADS “Sauce of the Year”

Litehouse Inc., in partnership with celebrity chef Guy Fieri, has been awarded the 2025 Sauce of the Year by the Association for Dressings & Sauces (ADS) for its Flavortown Top Secret Sauce. The award was announced at the ADS Annual Business Forum held October 5 in Scottsdale, Arizona.

Flavortown Top Secret Sauce, a creamy aioli-style condiment with chili powder, mustard, and garlic, was selected through blind taste tests conducted during the ADS Technical Meeting earlier this year. This is Litehouse’s seventh Sauce of the Year award, underscoring its continued leadership in flavor innovation.

“Our partnership with Guy Fieri brings bold flavor to life,” said Paul Hemingway, VP of Marketing at Litehouse. “This recognition reflects our commitment to delivering impactful, consumer-driven products.”

Guy Fieri, who helped develop the sauce, described it as “versatile, craveable, and built for flavor.” The Top Secret Sauce is part of the broader Flavortown product line, which includes BBQ sauces, wing sauces, and seasonings, all designed to bring restaurant-style taste to the home kitchen.

“The Sauce of the Year award highlights standout innovation in an increasingly competitive category,” said Jeannie Milewski, President of ADS. “This year’s winner impressed with both its bold profile and wide appeal.”

Litehouse continues to expand its portfolio across both refrigerated and shelf-stable categories, marketing brands like Litehouse, Organicville, and Sky Valley, as well as licensed products under the Flavortown and Zaxby’s names. As consumer demand for bold, globally inspired flavors grows, awards like this help position manufacturers for success in a crowded marketplace.

Flavortown Top Secret Sauce is available nationwide in Walmart, Kroger banner stores, and online at Amazon.