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Lawson's Finest Liquids has announced the commercial launch of Sip'N, marking the B Corp-certified enterprise's first entry into the non-alcoholic craft beer category.
Rolling out across all established distribution channels in 12-ounce six-packs, the non-alcoholic IPA contains less than 0.5 per cent alcohol by volume (ABV) and approximately 100 calories per serving.
The launch enters the rapidly expanding non-alcoholic liquid refreshment sector, translating the brewery's established hop-forward profile into an option for moderation-focused craft beer consumers.
Non-Alcoholic Fermentation and Brewing Mechanics
The development of Sip'N applies an alternative fermentation approach rather than relying on secondary post-brewing dealcoholisation techniques.
Unlike traditional non-alcoholic processing methods that remove alcohol via vacuum distillation or reverse osmosis, the brewing team utilise a specialised maltose-negative yeast strain that naturally limits alcohol creation during primary fermentation. This preserves delicate hop oils, aroma compounds, and mouthfeel parameters without subjecting the liquid to thermal or physical processing stress.
Key product specifications and technical attributes include:
🍺 Hop Matrix: Formulated with Citra and Mosaic hops, delivering sensory notes of tropical fruit, stone fruit, pine, florals, and freshly cut grass.
📊 ABV and Caloric Profile: Contains less than 0.5% ABV with approximately 100 calories per 12-ounce serving.
⚙️ Maltose-Negative Yeast Processing: Natural fermentation control preserving full hop expression, body, and gentle carbonation without post-fermentation dealcoholisation.
❄️ Cold Chain Logistics: Maintained under strict cold storage, cold shipping, and cold shelf display protocols to secure a 90-day fresh shelf life.
Sean Lawson, Founding Brewer at Lawson's Finest Liquids, stated that product development focused on maintaining the enterprise's core hop-forward brewing standards, delivering an authentic craft IPA sensory profile for non-alcoholic drinking occasions.
"At Lawson's Finest, we've always believed that every beer we put our name on has to deliver an exceptional drinking experience," shared Lawson's Finest Liquids Founding Brewer, Sean Lawson.
"As more people look for ways to enjoy great beer in more moments, creating a non-alcoholic IPA became the natural next step for us—but only if we could do it the Lawson's Finest way. We took the time to develop a brew that stays true to our hop-forward brewing philosophy and delivers the quality, flavor, and craftsmanship our community expects. Sip'N is another way to bring people together over great beer, no matter the occasion."
Retail Cold-Chain Strategy
The launch addresses shifting consumer habits across the craft beverage sector, where non-alcoholic and moderation-focused options continue to capture share from traditional alcoholic beverage sets.
Adeline Druart, Chief Executive Officer of Lawson's Finest Liquids, noted that expanding into non-alcoholic offerings opens new consumer touchpoints for the brand while supporting long-term category growth across its physical retail footprint.
To maintain taste parameters across its 90-day shelf life, Sip'N will be distributed through Lawson's established cold-chain network, requiring continuous refrigeration from the brewery to wholesale inventory and retail shelves.
Retail Availability
Sip'N has commenced commercial availability across all regional US markets where Lawson's Finest Liquids products are distributed.
Formatted in standard 12-ounce six-pack cartons, the product offers craft beer stockists, independent grocers, and on-premise venues a cold-stored non-alcoholic IPA from an established regional craft brewery.
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