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Krispy Kreme, Inc. has announced a four-day limited-time offering (LTO) with the return of its Pumpkin Spice Original Glazed Doughnut. Running from Thursday 27 August through Sunday 30 August 2026, the short-run promotional activation combines seasonal flavour rotation with multi-unit bundle pricing to drive store footfall and app engagement.

The short promotional window is timed to capture early-autumn consumer demand, utilising high-impact LTO mechanics to stimulate transaction volume across drive-thru, in-shop, and digital ordering channels.

The four-day sales window is engineered to create consumer urgency while accelerating sales velocity ahead of broader autumn trading. To maximise average order values and drive digital app adoption, Krispy Kreme is pairing the release with a volume pricing offer across physical and digital storefronts.

Key product specifications and offer parameters for the flash promotion include:

🎃 Pumpkin Spice Original Glazed Doughnut: Formulated with a pumpkin spice-flavoured yeast dough base finished with Krispy Kreme's proprietary Original Glaze coating.

🍩 Five Dollar Dozen Bundle Pricing: Customers purchasing any dozen doughnuts at standard retail price can add a dozen Pumpkin Spice Original Glazed Doughnuts for US$5.

📱 Omnichannel Digital Redemption: Available for in-shop purchase, drive-thru, and digital order-ahead via Krispy Kreme's mobile application and website using the promotional code BOGO5.

Seasonal Alignment

Alison Holder, Chief Product and Brand Officer at Krispy Kreme, stated that the short-run release serves as a targeted seasonal activation designed to offer consumers an early taste of autumn while setting the stage for additional seasonal menu developments.

The flash promotion integrates alongside Krispy Kreme's broader Autumn Seasonal Collection, which debuted earlier in the month with new doughnut varieties and autumn beverage formulations. The strategy reflects ongoing QSR and commercial bakery trends, where ultra-short LTO windows generate earned media, accelerate mobile app adoption, and lift basket sizes without introducing permanent complexity to store-level operations.

The Pumpkin Spice Original Glazed Doughnut and promotional dozen offer will remain available across participating US Krispy Kreme shops through Sunday 30 August 2026, while promotional supplies last.