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The global poultry sector is facing renewed supply chain pressure ahead of the critical holiday trading period, following confirmed outbreaks of H5N1 avian influenza in key production hubs across the United States and the United Kingdom.

Recent cases detected in major poultry-producing regions—specifically Minnesota in the US and various locations across the UK—have significantly tightened the supply of turkeys just weeks before the 2025 Christmas season.

Regional Impact and Supply Constraints

The resurgence of the virus has forced culls and quarantine measures in areas vital to national supply chains.

• United States: Minnesota, a leading state for turkey production, has been hit by fresh outbreaks, disrupting stocks intended for the domestic holiday market.

• United Kingdom: Similar outbreaks in parts of the UK are constraining availability for retailers and wholesalers preparing for peak December demand.

Industry Implications

The timing of these outbreaks presents a severe challenge for the industry, coinciding with the year's highest period of consumption. The reduction in available flock numbers is expected to tighten inventory levels significantly, potentially impacting wholesale availability and forcing retailers to adjust procurement strategies rapidly to ensure shelf availability for the festive season.