General Mills has completed the sale of its commercial operations in Brazil to domestic coffee and food enterprise 3corações.
The finalised transaction transfers a portfolio of regional household brands, including Yoki and Kitano, alongside two primary supply chain and production facilities located in Pouso Alegre and Campo Novo do Parecis. Financial terms of the completed agreement were not disclosed.
The divestment marks the latest phase in General Mills' enterprise-wide portfolio reshaping roadmap, enabling the group to reallocate capital and operational resources toward core international growth platforms.
Portfolio Divestment and Transferred Assets
The completed transfer incorporates substantial manufacturing infrastructure and established local brand equity into 3corações' national operational platform.
Key operational assets and commercial lines transferred in the divestment include:
Regional Brand Equity: Domestic market brands including Yoki, known for convenience foods, popcorn, and snacks, and seasoning brand Kitano.
Pouso Alegre Production Facility: Manufacturing and supply chain operations based in the state of Minas Gerais.
Campo Novo do Parecis Facility: Processing and agricultural infrastructure situated in Mato Grosso.
By absorbing the two processing plants, 3corações broadens its industrial footprint beyond hot beverages into packaged dry foods, savoury snacks, and culinary ingredients across Latin America's largest economy.
Roadmap
The divestment advances General Mills' long-term "Accelerate" enterprise strategy, which focuses operational investment on high-margin core categories with durable growth profiles.
Under this strategic framework, the Minneapolis-headquartered food manufacturer is concentrating its international resources on four priority platforms:
Premium Ice Cream: Scaling global footprint for core brand assets, led by Häagen-Dazs.
Mexican Food: Expanding retail and foodservice penetration through Old El Paso.
Snack Bars: Driving category innovation across brands including Nature Valley.
Pet Food: Accelerating premium nutrition growth spearheaded by Blue Buffalo.
Since fiscal 2018, General Mills has reshaped approximately one-third of its total net sales base through strategic acquisitions and divestitures. In fiscal 2026, the company generated net sales of US$18 billion, with its share of non-consolidated joint venture net sales contributing an additional $1 billion.
Scaling 3corações Domestic Footprint
For joint-venture beverage major 3corações, the acquisition significantly expands its addressable market in Brazilian retail channels.
Established in 1959 and headquartered in Eusébio, Ceará, 3corações has built a leading position in the Brazilian coffee sector, controlling more than 30 per cent of the national coffee market. The addition of Yoki and Kitano provides the group with immediate category diversification, enabling the business to leverage its extensive national distribution network to drive cross-category volume in ambient grocery and savoury snacking aisles.
