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Bimbo Bakeries USA has announced the commercial rollout of the 2026 autumn seasonal portfolio across its Entenmann's and Little Bites brand lines.


Rolling out to US grocery retailers from August through November, the short-run platform features returning seasonal sweet goods alongside a new product addition, Entenmann's Apple Cider Donut Holes.


The seasonal release targets rising consumer demand for orchard-inspired and pumpkin-flavoured bakery items during the late-summer and autumn retail trading windows, leveraging limited-time offerings (LTOs) to drive category velocity across mass and grocery channels.



Seasonal Bakery Lineup

The autumn range introduces bite-sized and traditional bakery formats engineered around classic autumn flavour profiles:


🍎 Apple Cider Donut Holes: A new 13 oz poppable format delivering apple cider flavouring in a single-serve bite-sized doughnut.


🍎 Apple Cider Donuts: Returning 8-count traditional apple cider-flavoured bakery doughnuts.


🎃 Pumpkin Donuts and Donut Holes: Returning 8-count pumpkin-flavoured doughnuts and 13 oz pumpkin donut holes formulated with warm autumn spices.


🧁 Little Bites Pumpkin Muffins: Returning seasonal mini-muffins packaged in five-pouch cartons containing four muffins per pouch.


🍫 Little Bites Chocolate Chip Halloween Muffins: Returning Halloween-themed mini-muffins made with real chocolate chips, packaged in 20 treat-sized pouches for seasonal trick-or-treating and school snacking dayparts.



Janice Wisniewski, Brand Manager for Entenmann's, stated that the seasonal lineup aims to align familiar autumn flavour profiles with everyday consumer purchasing habits throughout the fall season.

Rielly Whims, Brand Manager for Little Bites, added that the pouch-based mini-muffin formats provide portable snack options suited for back-to-school lunchboxes and seasonal gatherings.


Retail Availability

The 2026 autumn product lineup has commenced commercial distribution across major grocery and mass retail stockists in the United States.


The products are deployed across structured promotional pricing tiers and seasonal availability windows:


  • Little Bites Pumpkin Muffins: Distributed nationwide from August through October 2026 at an SRP of US$5.69.


  • Little Bites Halloween Pack: Positioned specifically for the Halloween promotional window in 20-pouch multipacks at an SRP of US$9.99.


The deployment of single-serve pouch formats alongside multi-count bakery cartons enables the manufacturer to capture incremental impulse sales while supporting higher average basket values across autumn trading periods.

Entenmann's and Little Bites Launch Autumn Bakery Lineup

Eddie Sanders
Eddie Sanders
August 6, 2026
Entenmann's and Little Bites Launch Autumn Bakery Lineup
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