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Dutch Bros has announced the commercial rollout of its 2026 autumn seasonal menu platform across its network of more than 1,225 locations.

Available starting 21 August 2026 for a limited time while supplies last, the promotional push combines returning consumer favourites Caramel Pumpkin Brûlée and Cookie Butter with an all-new fruit-infused energy option, Autumn Berry.

The seasonal update highlights the operator's strategy of deploying short-run limited-time offerings (LTOs) across coffee, chai, and functional energy lines to stimulate customer frequency, drive average ticket value, and capture morning and afternoon daypart traffic.

Seasonal Beverage Lineup

The 2026 autumn platform introduces new fruit-forward energy formulations alongside established warm spice and bakery-inspired coffee offerings.

The three core product SKUs featured in the autumn menu release include:

🎃 Caramel Pumpkin Brûlée: An autumn-themed beverage combining pumpkin and salted caramel flavours, topped with Dutch Bros' signature Soft Top, a pumpkin drizzle, and raw sugar sprinkles. Formulated to be served as a breve, latte, chai, or blended Freeze.

🍪 Cookie Butter: Built around a creamy cookie butter flavour profile with a cookie butter swirl inside the cup, finished with Soft Top and a cookie butter drizzle. Served as a latte, blended Freeze, or chai.

🫐 Autumn Berry: A crisp, fruit-forward beverage blending pomegranate, orange, and peach flavouring with a mixed berry fruit topping. Offered as a blended or iced Rebel energy drink, or as a Myst Energy Refresher.

Menu Diversification across Energy and Coffee

The inclusion of the Autumn Berry variant within the Rebel energy drink and Myst Energy Refresher platforms reflects broader quick-service coffee trends, where drive-thru chains expand non-coffee options to capture afternoon daypart sales.

By offering seasonal LTOs across espresso, breve, chai, and proprietary functional energy lines, the company can cater to diverse consumer dietary preferences and non-caffeinated or alternative-energy demands within a single operational footprint.

The multi-category approach enables high-throughput drive-thru stands to increase transaction velocity without adding operational friction to central store preparation lines.

Availability and Retail Footprint

The complete 2026 autumn menu platform has commenced physical retail availability across all company-operated and franchise Dutch Bros stands nationwide.

Products are available across drive-thru lanes, walk-up windows, and digital order-ahead channels via the Dutch Bros mobile application for a limited time throughout the autumn trading window, while promotional supplies last.