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Dutch Bros Coffee is a publicly traded drive-thru beverage giant headquartered in Phoenix, Arizona. Founded in 1992, the brand is famous for its speed, upbeat "broista" culture, and extensive menu of speciality coffees, smoothies, and proprietary Rebel™ energy drinks. With over 1,100 locations and a dedicated "Dutch Luv" philosophy, Dutch Bros has redefined the American coffee run, focusing on community-driven service and digital-first customer loyalty. It remains the destination of choice for Gen-Z and millennial consumers seeking personalised, high-energy refreshment on the go.