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Functional snack and beverage brand Barebells has expanded its liquid portfolio with the launch of Barebells Milk Drink Cookie. The new addition integrates a classic confectionery flavour profile into the brand's established ready-to-drink (RTD) protein milk range.
The product is packaged in a convenient can format, designed to target on-the-go consumption occasions, post-workout recovery, and the broader active nutrition market.
Product and Nutritional Profile
The formulation is engineered to provide a high-protein, low-sugar nutritional profile while utilising ultra-filtered milk as its primary liquid base to achieve a smooth and creamy texture.
The new variant features the following technical and dietary specifications:
Milk Drink Cookie – A cookie-flavoured dairy beverage combining sweet cookie notes with a rich, velvety milk base.
Protein Delivery – Contains 24g of protein per serving to support muscle retention and recovery.
Sugar Content – Formulated with 2g of total sugars per can, aligning with consumer demand for low-sugar functional alternatives.
Base Ingredient – Prepared using ultra-filtered milk, which naturally concentrates the protein content while reducing lactose and sugar levels.
The brand recommends serving the beverage ice-cold to optimise its sensory and flavour characteristics.
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