Amcor has launched the Flava Flip Top Closure 38/400, a lightweight 55mm cap designed to accelerate carbon reduction in the food and beverage sector. By achieving an 18.7% relative weight reduction and a monomaterial, recycle-ready design, Amcor is providing brand owners with a high-performance solution for condiments and sauces that meets stringent ESG and circular economy targets. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Amcor The Newsroom Amcor, a global leader in responsible packaging solutions, has introduced the Flava Flip Top Closure 38/400. This 55mm closure is specifically engineered for high-viscosity food applications, such as mayonnaise, ketchup, and sweet sauces, where clean dispensing and consumer convenience are paramount. The launch represents a significant milestone in Amcor’s commitment to the circular economy, offering a "next-generation" upgrade that reduces material usage without compromising the functional integrity required for the shelf-stable sauce category. Technical Innovation: 18.7% Relative Weight Reduction The defining differentiator of the Flava closure is its optimised material efficiency. Amcor has achieved an absolute weight reduction of 1.9g, bringing the total weight of the cap down to 8.5g. Key technical specifications of the 38/400 neck finish range include: Lightweight Design : An 18.7% relative weight reduction compared to previous 55mm flip top models, directly contributing to lower carbon footprints across the supply chain. Monomaterial Construction : The cap is designed as a monomaterial solution, ensuring it is recycle-ready when paired with PET, HDPE, and PP bottles in regions with established recycling infrastructure. Customizable Apertures : Available in various orifice sizes and circular valves to handle a diverse range of product densities and flow requirements. Peter Briggs, UK Sales Director for Food and Beverage at Amcor, stated that finding the balance between weight saving and performance is "crucial for consumers," ensuring that sauces can still be dispensed "cleanly and easily." Portfolio Integration and Brand Flexibility To support a "total solution" approach for brand owners, the Flava closure is designed for seamless integration with Amcor’s existing bottle portfolio. This cross-compatibility allows manufacturers to procure fully integrated, tested, and optimised packaging sets from a single supplier. The Flava closure can be paired with several established Amcor containers, including: Eurosqueeze Range : In HDPE for traditional squeeze-bottle applications. 520ml Mercury PET : Offering high clarity and shelf standout for premium sauces. 400ml Force Oval PET : Optimised for ergonomics and retail shelf density. Furthermore, the closure is available in a wide variety of colours, allowing brands to maintain visual identity while upgrading to a more sustainable packaging format. Meeting Carbon Reduction Targets The global food and beverage industry is currently under intense pressure to meet 2030 sustainability mandates. Packaging often represents a significant portion of a product's Scope 3 emissions; therefore, a nearly 19% reduction in closure weight provides a measurable "quick win" for ESG reporting. By providing a recycle-ready, lightweight solution, Amcor is addressing the "circularity gap" in the condiments aisle. As retailers increasingly prioritise products with lower environmental impacts, the Flava closure provides brand owners with a competitive edge during category reviews. As Amcor continues to modernize its closure portfolio, the industry will be watching for the further application of this 38/400 neck finish technology to other food sub-sectors. The move toward "monomateriality" is expected to become the baseline requirement for the global packaging industry within the next five years. For B2B stakeholders, the Flava launch demonstrates that "responsible packaging" has moved beyond the experimental phase into high-volume, functional reality. With a collaborative approach to delivery and a 40-year track record in closure innovation, Amcor is positioning itself as the primary partner for brands looking to decouple business growth from plastic waste. Packaging Amcor Unveils Flava Flip Top Closure to Drive Packaging Circularity Eddie Sanders April 10, 2026 Packaging Aldi and Arla Launch Trial for UV Tagged Milk Bottle Recycling Logistics & Supply Chain Amcor Secures RecyClass Certification for Pallet Protection Stretch Films Packaging Duni Group Transitions Duniform Range to Recyclable Mono-Material Solutions Packaging Amcor Partners With Kelpi to Develop Seaweed Based Barrier Materials Safety & Quality Sauces Food Packaging New Solutions Related news

Amcor is collaborating with U.K. startup Kelpi to research bio-based, seaweed-derived coating technologies to enhance the sustainability comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Amcor The Newsroom Amcor has announced a collaboration with U.K.-based startup Kelpi to explore the integration of seaweed-derived coating technologies into its fibre packaging portfolio. This initiative is designed to address industry demand for more sustainable packaging materials that maintain functional requirements such as gas and moisture barrier performance. Innovation in Bio-Based Packaging The research and development teams at Amcor are currently evaluating Kelpi’s proprietary platform, which uses seaweed-based materials to provide a functional barrier. The technology is intended to be compatible with standard paper recycling streams, supporting the company's objective of promoting a circular economy for packaging. By incorporating bio-based alternatives, Amcor aims to reduce reliance on fossil fuel-derived feedstocks in its manufacturing processes. This development is integrated into the broader AmFiber™ platform, which seeks to balance the technical demands of high-speed packaging machinery with environmental performance goals. Supporting Sustainability Standards The partnership aligns with Amcor's ongoing innovation strategy and the sustainability goals promoted by organisations such as the Ellen MacArthur Foundation, which has called for accelerated innovation within the paper-based flexible packaging sector. Peter Ettridge, Director of Research and Development for AmFiber™ at Amcor, noted that the potential of Kelpi’s technology lies in its ability to combine processability with the necessary barrier requirements for diverse consumer goods applications. Frank Lehmann, Vice President of Corporate Venturing and Open Innovation at Amcor, added that the collaboration is part of a wider effort to bring nature-sourced, performance-oriented materials into the company's global innovation ecosystem. The companies intend to assess the scalability of these materials for commercial use across various consumer product categories. Packaging Amcor Partners With Kelpi to Develop Seaweed Based Barrier Materials Eddie Sanders July 2, 2026 Packaging Aldi and Arla Launch Trial for UV Tagged Milk Bottle Recycling Logistics & Supply Chain Amcor Secures RecyClass Certification for Pallet Protection Stretch Films Packaging Duni Group Transitions Duniform Range to Recyclable Mono-Material Solutions Facilities Circular Services Opens First Permitted Food and Beverage Depackaging Facility in Florida New Solutions Packaging Sustainability Related news

Discover Kirin Holdings company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Alcohol Kirin Holdings Employees founded Headquarters Tokyo, Japan Kirin is a Japanese producer of alcoholic and non-alcoholic beverages, boasting a comprehensive portfolio of brands including Kirin beer, Dare iced coffee and XXXX. As well as its presence in Japan, it also operates in Australia through its Oceania Integrated Beverages business. About Kirin Holdings --- Collaboration & Partnerships Kirin Holdings is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Kirin Holdings has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Cracker Barrel Old Country Store has introduced a value-focused autumn menu platform, launching Crispy Homestyle Chicken. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom US restaurant and retail chain Cracker Barrel Old Country Store has rolled out a seasonal autumn menu platform across participating nationwide locations, introducing a series of value-focused Crispy Homestyle Chicken deals starting at US$9.99. Running from 18 August through 18 October 2026, the short-run limited-time offering (LTO) couples value-tier menu engineering with seasonal daypart expansions and family-focused promotions to drive guest footfall and transaction frequency during the back-to-school trading window. Menu and Chicken Lineup The promotional push centres on expanding the brand's core poultry architecture, introducing customisation tiers spanning loaded and sauced variations alongside entry-level price positioning. The new Crispy Homestyle Chicken platform features four distinct menu additions: 🍁 Maple Bacon Homestyle Chicken: Crispy Homestyle Chicken topped with melted Colby cheese, crispy bacon, sweet maple glaze, and a cool ranch drizzle. 🧅 BBQ Smokestack Homestyle Chicken: Crispy Homestyle Chicken stacked with crispy bacon, fried onions, melted Colby cheese, and sweet barbecue sauce. 🌶️ Nashville Hot Homestyle Chicken: A spicy variation featuring Cracker Barrel's signature Nashville Hot seasoning. 🍯 Honey Butter Homestyle Chicken: Crispy Homestyle Chicken drizzled with sweet honey butter for a sweet-and-savoury profile. Each chicken entry is offered as an entrée served with two Country Sides and a choice of buttermilk biscuits or corn muffins, or formatted as a sandwich served on a toasted buttermilk bun with Duke's Real Mayonnaise, pickles, and one Country Side. Breakfast Innovations and Seasonal Desserts To support morning daypart traffic and multi-occasion dining, Cracker Barrel is expanding its breakfast cabinet with apple-and-caramel-infused LTOs served alongside eggs and breakfast meats: 🥞 Sweet Cream Caramel Apple Pancakes: Pancakes topped with warm fried cinnamon apples, rich caramel drizzle, and sweet vanilla cream sauce. 🍞 Sweet Cream Caramel Apple French Toast: French toast topped with fried cinnamon apples, caramel drizzle, and sweet vanilla cream sauce. The seasonal platform also incorporates beverage and dessert line extensions: 🍰 Apple Cobbler Cheesecake: A new seasonal dessert combining classic apple cobbler flavour profiles with cheesecake. 🥕 Carrot Cake: A returning guest-favourite layered dessert SKU. 🍏 Granny Smith Apple Beverages: Returning Granny Smith Apple Tea and Granny Smith Apple Mimosa, alongside the new Sweet Honey Latte. Sarah Moore, Chief Marketing Officer at Cracker Barrel, stated that the seasonal campaign was developed to simplify mealtime decision-making for family households facing busy autumn schedules, pairing accessible price points with familiar comfort food profiles. The multi-category seasonal platform will operate across participating Cracker Barrel locations nationwide through 18 October 2026. Foodservice Cracker Barrel Launches Fall Menu Lineup Jacob Deraille August 17, 2026 New Products Rancho La Gloria Launches Pumpkin Spice Espresso Martini New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target New Products Krispy Kreme Debuts Apple Cider Glazed Doughnut New Products Culture Pop Soda Launches Limited Edition Sparkling Apple for Autumn Foodservice New Products Related news

UK-based coffee brand Grind has made its debut in the ready-to-drink (RTD) cocktails market with the launch of its first canned espresso martini, now available at Waitrose and WHSmith stores nationwide. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom UK-based coffee brand Grind has made its debut in the ready-to-drink (RTD) cocktails market with the launch of its first canned espresso martini, now available at Waitrose and WHSmith stores nationwide. Founded in 2011 with its first café in Shoreditch, East London, Grind has since built a reputation for high-quality, sustainably sourced coffee and has served nearly one million espresso martinis across its café network. The new RTD format aims to replicate the brand’s signature serve, delivering what Grind describes as a “smooth, sweet and rich” finish for a bar-quality experience on the go. Launching ahead of the festive season, the espresso martini will also be available through Grind cafés, restaurants, and its online store, further strengthening its omnichannel strategy. Grind’s entry into the RTD space aligns with growing consumer demand for premium, convenience-driven cocktails and extends the brand’s mission to “change the way we drink coffee for the better.” The company continues to emphasise its sustainability credentials, sourcing coffee ethically from sustainable farms and operating The Better Coffee Foundation, its charitable arm dedicated to reversing environmental damage caused by the coffee industry. In recent years, Grind has also introduced home-compostable coffee pods, plastic-free packaging, and recovered over 120,000kg of ocean plastic between 2023 and 2024. By moving into the RTD segment, Grind joins a wave of coffee brands diversifying into the premium at-home and on-the-go drinks market, blurring the lines between the coffeehouse and cocktail bar experience. Coffee & Tea Grind Expands into Canned Cocktails with RTD Espresso Martini Launch News November 10, 2025 New Products G&Tea Launches Spirit-Based Sparkling Hard Tea Line in Chicago New Products Shottails Launches Ready-to-Drink Canned Shot Range for UK Retailers New Products Saint James Launches Organic Yerba Mate Range Beverage James Watt Unveils Fools Fix Detoxification Drink Alcohol New Products Beverage Coffee & Tea Related news

Papa Johns has selected Deliverect’s Smart Dispatch and Delivery Management platform to unify in-house and third-party delivery workflows across its entire U.S. restaurant network by 2027. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Foodservice Papa John's The Newsroom Papa Johns has announced a strategic partnership with Deliverect to deploy its Smart Dispatch and Delivery Management platform across all U.S. locations. The move is a cornerstone of the pizza giant’s multi-year initiative to modernise its fulfilment technology stack. By integrating Deliverect, Papa Johns aims to consolidate its ordering channels, point-of-sale (POS) systems, and delivery workflows into a single, unified orchestration hub. Orchestrating Delivery at Enterprise Scale The deployment of the Deliverect platform allows Papa Johns to manage all orders—whether fulfilled by in-house drivers or third-party service partners—through a centralised system. This "intelligent routing" capability is designed to optimise the delivery lifecycle based on real-time restaurant conditions and fleet availability. Key features of the new delivery stack include: Hybrid Dispatching: Automated or manual routing to in-house drivers, third-party fleets, or a hybrid of both. Machine Learning Integration: Technology that eliminates manual handoffs and optimises driver assignments to reduce delivery times. End-to-End Visibility: Live tracking of driver locations, estimated arrival times (ETAs), and comprehensive performance metrics for store managers. Strategic Modernisation and Efficiency The partnership is led by Kevin Vasconi, Chief Digital and Technology Officer at Papa Johns, who emphasised that simplifying the delivery process is a critical priority for the brand’s digital evolution. By reducing operational complexity, the company expects to improve both the in-store team experience and the consistency of the guest experience. This technological shift provides Papa Johns with data-driven insights across its enterprise, allowing for better decision-making regarding labour allocation and delivery performance. The platform also serves as a central hub for in-store team members to batch deliveries and monitor live order statuses, effectively acting as a "control tower" for local operations. Rollout Timeline and Industry Context Deliverect, a global leader in delivery management, joins an expanding ecosystem of technology partners supporting Papa Johns’ digital transformation. Noah Hayes, Vice President at Deliverect, highlighted the partnership as a significant step in protecting and enhancing the customer experience for a major U.S. legacy brand. The implementation follows a phased rollout strategy, with the goal of reaching full deployment across all participating U.S. Papa Johns locations by the end of 2027. This timeline aligns with the brand’s broader efforts to replace legacy systems with modern, cloud-based, and AI-driven solutions. Foodservice Papa Johns Partners with Deliverect to Unify U.S. Delivery Operations News March 18, 2026 Foodservice Pizza Hut Australia Unveils $10M Brand Overhaul and Network Expansion Business & Finance Yum! Brands Completes $1.5B Pizza Hut Acquisition to LongRange Capital Foodservice California Pizza Kitchen and T-ROC Global to Deploy 1000 Automated Retail Kiosks Foodservice Coco Robotics and Little Caesars Launch Autonomous Robot Pizza Delivery Business & Finance Technology Foodservice Related news

Frank’s RedHot, the McCormick & Company-owned sauce brand, has unveiled its 2026 "Big Game" marketing offensive: a music-driven campaign titled "Eat The GOAT" starring hip-hop legend Chris "Ludacris" Bridges. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Flavours & Colours McCormick & Company The Newsroom Frank’s RedHot , the McCormick & Company-owned sauce brand, has unveiled its 2026 "Big Game" marketing offensive: a music-driven campaign titled "Eat The GOAT" starring hip-hop legend Chris "Ludacris" Bridges . The campaign seeks to defend Frank's position as the "#1 hot sauce brand in the world" by capitalising on the dual cultural relevance of the Super Bowl and hip-hop nostalgia. The creative spot blends a high-energy music video format with food styling, positioning the product not just as a condiment, but as the "headliner" of the game day spread. The campaign concept plays on the ubiquitous sports and music acronym GOAT (Greatest Of All Time). By flipping the term into a literal call to action—"Eat The GOAT"—the brand aims to associate its product with peak performance and status. The spot features Ludacris hosting a watch party, delivering original verses where recipes for wings and dips are woven into the rhymes. To drive virality and cross-demographic appeal, the ad includes a "rapping goat" character and cameos from early-2000s hip-hop figures Chingy , DJ Infamous , Shawnna , and I-20 . Tabata Gomez , CMO of McCormick & Company, described the strategic intent: "Frank's RedHot is more than a sauce—it's a flavour anthem that brings people together over mic-dropping food. We're thrilled to team up with Ludacris to turn up the flavour... and inspire fans everywhere to 'Eat The GOAT.'" Agency Partners and Production The campaign was developed in partnership with creative agency Colle McVoy , with production handled by ArtClass . The high-production value aims to cut through the cluttered Super Bowl advertising landscape by treating the commercial as a piece of entertainment rather than a traditional product spot. The Super Bowl Snacking Occasion The Super Bowl represents the single largest consumption event for the hot sauce and chicken wing categories in the US. Frank's RedHot, historically linked to the invention of the Buffalo wing, utilises this period to reinforce brand loyalty. By partnering with Ludacris, the brand is leveraging the "nostalgia marketing" trend that has proven effective with Millennial buyers, while the humour and music video format are tailored for social media engagement across platforms like TikTok and Instagram. Sauces Frank’s RedHot Enlists Ludacris for ‘Eat The GOAT’ Super Bowl Campaign News February 2, 2026 New Products Carbone Fine Food Expands Beyond Pasta Sauce with Italian Chilli Crisp Sauces 7-Eleven Rolls Out In-Store BiG Flavour Bar with Seven Original Sauces Marketing Kewpie Launches Covent Garden Pop Up for KEWPIE IT Campaign in London New Products Potts Partnership Expands into Sweet Category with Coulis Launch People Marketing Sauces Related news

Ingredion and Shiru enter a global R&D collaboration to commercialise novel functional proteins and prebiotics using a proprietary AI platform that analyses 77 million natural sequences. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Ingredion The Newsroom Ingredion has announced a global research and development collaboration with Shiru, a US-based ingredient discovery firm, to accelerate the development and commercialisation of novel functional proteins. The partnership aims to integrate Ingredion’s global distribution and formulation expertise with Shiru’s advanced artificial intelligence platform to identify and scale natural ingredients with targeted health benefits. Artificial intelligence The collaboration centres on Shiru’s proprietary AI technology, which is capable of analysing more than 77 million natural protein sequences. This data-driven approach allows for the identification of ingredients with specific functional properties far more efficiently than traditional laboratory methods. By utilising these computational capabilities, the partners intend to bypass the lengthy timelines typically associated with ingredient R&D. The focus will be on identifying high-performance natural proteins that meet rising consumer demand for functional nutrition, specifically in the areas of immunity, metabolic health, and cognitive function. Next generation of prebiotics A primary objective of the partnership is the development of next-generation prebiotics derived from natural sources. These ingredients are designed to support gut microbiome health, a sector seeing increased investment as clinical evidence links digestive health to broader systemic wellness. Ingredients developed through this joint effort will be commercialised via Ingredion’s extensive network, which spans more than 18,000 customers across 120 countries. This collaboration aligns with Ingredion’s broader strategy to expand its Texture and Healthful Solutions portfolio through external innovation and digital transformation. The leadership of both companies emphasised the role of technology in meeting modern food industry challenges. Jasmin Hume, founder and CEO of Shiru, noted that the traditional model of ingredient discovery has been fundamentally altered. "We have broken the mould on how ingredient discovery is done," said Hume. "Disrupting the speed at which we can identify high-performance natural proteins has opened the floodgates for healthy, targeted nutrition. What once took a team of 50 scientists a decade and a healthy dose of serendipity, we can now do strategically and efficiently in months." Michael Leonard, Chief Innovation Officer at Ingredion, highlighted the need for speed in a competitive market. "As consumer expectations rise, food companies need new ways to move faster and innovate smarter," Leonard said. "Shiru helps us discover better natural ingredients more quickly so we can help our customers deliver new products at a pace the market expects." Expanding the functional ingredient pipeline The agreement builds on Shiru’s recent commercial successes, including the launch of AI-discovered ingredients uPro and OleoPro. For Ingredion, the partnership represents a significant step in diversifying its source of innovation, moving toward a more tech-integrated supply chain. As the industry shifts toward "precision nutrition," the ability to map specific protein sequences to functional outcomes in the human body is becoming a critical competitive advantage for global ingredient suppliers. Technology Ingredion and Shiru partner on AI-driven protein discovery News March 23, 2026 Foodservice Tso Chinese Partners with Autolane and Nash for Autonomous Food Delivery in Austin Marketing Yili Unveils AI-Generated Dairy Supply Chain Comic Series Technology China Agricultural University and Haidian Canteen Launch AI Foodservice Model Technology New AI Partnership Between FPT and CP Vietnam to Digitalise Agricultural Value Chain Business & Finance Technology Ingredients Health & Nutrition Related news

The selection of these specific executives—holding high-level financial and partnership roles within PepsiCo, signals a move to inject greater operational rigour and distribution expertise into Celsius's governance structure as it continues its rapid scaling. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Energy Drinks Celsius The Newsroom Celsius Holdings, Inc. has announced a significant refresh of its Board of Directors with the appointment of two senior executives from PepsiCo, Inc. effectively immediately. Christy Jacoby and John Short have joined the board, replacing outgoing members Israel Kontorovsky and Michael Del Pozzo. The appointments exercise PepsiCo’s right to nominate two directors as part of its strategic equity investment in the energy drink company. The selection of these specific executives, holding high-level financial and partnership roles within PepsiCo, signals a move to inject greater operational rigour and distribution expertise into Celsius's governance structure as it continues its rapid scaling. Strengthening the Strategic Alliance John Fieldly , Chairman and CEO of Celsius Holdings, framed the transition as a pivot toward sustainable, disciplined growth. “As we continue to scale with discipline, operating rigour, and portfolio clarity, we believe Christy and John bring highly relevant expertise that will further strengthen our Board and support our long-term value creation strategy,” Fieldly stated. Executive Profiles: Finance and Distribution The new appointees bring over 50 years of combined experience at the highest levels of the beverage industry, covering critical areas of need for a high-growth brand like Celsius. Christy Jacoby: Financial Strategy & Operations Jacoby currently serves as Senior Vice President and Chief Financial Officer of PepsiCo North America Operations . In this capacity, she oversees the financial strategy for PepsiCo’s massive $40 billion foods and beverages business, including Frito Lay and Pepsi Beverages. Her background encompasses supply chain finance, revenue management, and go-to-market strategy—skills essential for Celsius as it navigates complex supply chain scaling. John Short: Strategic Partnerships & Bottler Relations Short serves as PepsiCo’s Senior Vice President of Strategic Partnerships & Franchise . His expertise is directly relevant to Celsius’s distribution model, as he leads PepsiCo’s allied beverage partnerships, M&A activity, and independent bottler relations. His insight will be crucial in optimising the distribution friction often faced by allied brands within the PepsiCo network. Governance Context These nominations fulfil the contractual agreement connected to PepsiCo's equity stake in Celsius. The prompt replacement of the outgoing directors ensures that the strategic alignment between the two companies remains a priority at the board level, particularly regarding channel leadership and commercial strategy. People Celsius Holdings Fortifies Board with Senior PepsiCo Executives to Drive Operational Scale News February 11, 2026 Energy Drinks Red Bull Adds Fuji Apple & Ginger Edition to Permanent Lineup across US Retail New Products FLRT Launches Apple Bottoms Up Zero Sugar Energy Drink for Fall New Products Walovi Launches Natural Energy Drink and Berry Juice People Celsius Holdings Announces Leadership Changes Business & Finance Beverage People Energy Drinks Related news

Green-tech food innovator Nambawan Spain has launched Thaûma™, a highly potent plant-derived thaumatin II sweetener. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Green-tech food innovator Nambawan Spain has announced the commercial launch of Thaûma™, a plant-derived thaumatin II sweetener and flavour modifier designed to address taste and scalability challenges in industrial sugar reduction. The product rollout introduces a non-caloric, non-glycaemic, protein-based sweetening solution developed using plant molecular farming (PMF) technology. The ingredient is designed for application across functional beverages, nutritional products, dairy, confectionery, and other reduced-sugar categories. The launch arrives amid a significant expansion of the global sugar substitutes market, which is projected to grow from approximately $8 billion in 2024 to more than $15 billion by 2033. This growth is increasingly accelerated by rising consumer interest in metabolic health, alongside the rapid adoption of GLP-1 weight-management medications, driving demand for nutrient-conscious, lower-calorie food and beverage formulations. Technical Specifications and Flavour Modification Thaûma™ is recognised as one of the most potent natural sweetening agents available to food scientists. To help manufacturers navigate the formulation complexities of sugar replacement, the ingredient combines intense sweetening capabilities with functional flavour masking. The core technical parameters and functions of the sweetener include: 🧬 Plant Molecular Farming – Manufactured using a sustainable plant-based molecular farming platform to secure a transparent, scalable, and stable supply chain free from the agricultural limitations of traditional botanical extraction. 🍯 Extreme Sweetness Potency – Delivers a sweetness intensity up to 13,600 times greater than sucrose at 5 Sucrose Equivalent Value (SEV). 📉 Low Dosage Efficiency – Operates effectively at usage levels of just 1–5 parts per million (ppm), which is 75 to 230 times lower than the required concentration of stevia or monk fruit. 👅 Off-Note Masking – Functions as a powerful flavour modifier to mask bitter, astringent, liquorice, and fermented off-notes commonly associated with alternative sweeteners and functional ingredients. 🛡️ Regulatory Verification – Backed by JECFA safety certification and five distinct FDA and FEMA GRAS approvals to provide immediate regulatory clearance for international product development. Position in the Sweetener Market Historically, food and beverage manufacturers utilising natural sweeteners like stevia and monk fruit have faced substantial hurdles, including severe supply-chain volatility, high raw material overheads, and lingering aftertastes that require complex masking formulations. By utilising plant molecular farming, Nambawan Spain aims to bypass these agricultural bottlenecks. The technology utilises host plants as natural bioreactors to express thaumatin II proteins, establishing a scalable, highly consistent manufacturing pipeline that remains independent of regional weather patterns or crop failures. According to Dr Yuri Gleba, Chief Executive Officer of Nambawan Spain, the ingredient platform resolves a long-standing compromise in the food science sector. He noted that by combining high sweetening intensity with robust flavour-modifying properties and a scalable production model, the platform allows commercial brands to execute sugar-reduction strategies without sacrificing taste or profitability. The commercial rollout of Thaûma™ is scheduled to integrate immediately into industrial food and beverage supply networks, providing manufacturers with a single-ingredient solution to optimise formulation costs and accelerate product development pipelines. Ingredients Nambawan Spain Launches Thaûma Natural Sweetener to Transform Sugar Reduction Eddie Sanders June 9, 2026 New Products Fazer Alku Launches Market-First Sugar-Free Oat Cereal and Expanded Porridge Range New Products Jones Soda Co. Launches Zero Sugar Lineup at Western Canada Club Stores New Products Eggo Introduces High-Protein Zero-Sugar Waffles to National Market Energy Drinks New Monster Energy Lando Norris Zero Sugar Gold Can Business & Finance Ingredients Health & Nutrition Related news

Sumo Citrus®, the fresh produce brand known for its oversized, easy-to-peel mandarins, has announced its first strategic foray into the consumer packaged goods (CPG) sector through a collaboration with premium olive oil brand Brightland®. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Sumo Citrus® , the fresh produce brand known for its oversized, easy-to-peel mandarins, has announced its first strategic foray into the consumer packaged goods (CPG) sector through a collaboration with premium olive oil brand Brightland® . Launching on February 11 , the partnership introduces a limited-edition Sumo Citrus Flavoured Olive Oil . This move represents a significant brand extension for Sumo Citrus, aiming to leverage its short seasonal window to create a shelf-stable product that maintains brand relevance beyond the winter harvest. Product Innovation: Capturing 'Mandarin Complexity' The collaboration creates a new "finishing oil" category entry by infusing Brightland’s signature 100% California extra virgin olive oil with the specific flavour profile of peak-season Sumo Citrus. Unlike generic citrus oils, this product is engineered to capture the "legendary, complex sweetness" and "mandarin complexity" of the specific varietal, ensuring a finish with zero bitterness . The result is a "liquid gold" product designed for versatile culinary applications, ranging from salad dressings and roasted vegetables to baking and even ice cream toppings. Strategic Rationale: Extending the Season For Sumo Citrus, this partnership is a tactical play to extend consumer engagement. While the fresh fruit has a finite seasonal availability (typically January through April), a shelf-stable olive oil allows the brand to remain in consumers' kitchens year-round. Sunnia Gull , Vice President of Marketing for Sumo Citrus, commented: "We're bottling our love of California-grown, distinct flavour and premium quality into one bold olive oil. Now, followers of the brand can celebrate the joy of Sumo Citrus flavour during our peak season and beyond in a new, creative way." Shared Values: California Origin The partnership capitalises on the "California grown" provenance of both brands. Aishwarya Iyer , CEO and Founder of Brightland, highlighted this geographical synergy as a core driver for the collaboration. "California is at the heart of everything we do at Brightland, so partnering with Sumo Citrus — the absolute gold standard of California citrus — felt like the ultimate expression of our commitment to flavo u r, craft, and quality," Iyer stated. "This collaboration represents the perfect marriage of our high-quality extra-virgin olive oil and the legendary sweetness of the Sumo Citrus." Commercial Availability and Pricing The product is launching exclusively via Brightland’s direct-to-consumer (DTC) e-commerce platform. Key Retail Data: Launch Date: February 11, 2026. Format: 375 mL / 12.7 fl. oz. UV-coated glass bottle (fully recyclable). Pricing: Retailing for $48 (with a stated MSRP of $60). The premium price point positions the SKU as a luxury pantry item, aligning with Brightland’s existing "elevated" market positioning while tapping into the fervent fanbase of the Sumo Citrus brand. New Products Sumo Citrus Partners with Brightland for First-Ever CPG Product Collaboration News February 11, 2026 Foodservice Wingstop Relaunches Carolina Gold and Jamaican Jerk for Flavour Rodeo Campaign New Products AdvoCare Launches Limited Edition Spark Meyer Lemon Energy Supplement New Products Welch's Launches Limited Edition Sparkling Blueberry New Products High Noon Launches Limited Edition Transfusion Seltzer New Products Ingredients Food Related news

Jarlsberg has launched a global marketing campaign featuring actor and producer Adrian Grenier to celebrate the brand’s 70-year heritage and drive consumer engagement through the #JarlsbergMelt challenge. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Jarlsberg, the Norwegian-born cheese brand known for its distinctive nutty flavour and "holes," has announced a major global campaign featuring acclaimed actor and producer Adrian Grenier. The collaboration coincides with the brand's 70th anniversary and focuses on the high-growth "comfort food" segment, specifically targeting the universal appeal of the grilled cheese sandwich. The partnership represents a strategic effort by Norseland, Inc. (the company behind Jarlsberg US) to reinforce the brand's premium positioning by aligning with an ambassador whose personal focus on high-quality, natural ingredients reflects modern consumer values. Alignment with Celebrity and Heritage The campaign leverages Adrian Grenier’s transition from a Hollywood mainstay to a committed farmer and advocate for sustainable living. This shift in personal identity provides Jarlsberg with an authentic narrative that resonates with "clean-label" seekers and home cooks who prioritise ingredient provenance. Shibani Potnis, Chief Marketing Officer for Norseland, Inc., stated that the collaboration is a celebration of the brand’s long-standing status as a staple for grilled cheese traditions. By celebrating 70 years of "meltability," the brand is using its heritage as a functional competitive advantage in the competitive speciality cheese aisle. Technical Performance and Brand Jarlsberg’s market position is built on its unique Norwegian recipe—a proprietary formula known to only a limited number of individuals. In the functional context of home cooking, the brand focuses on two primary technical attributes: Meltability: A key performance indicator for the grilled cheese category, where structural integrity and texture are critical. Nutty Flavour Profile: A distinct sensory characteristic that differentiates the product from standard Swiss or Emmental alternatives. Grenier noted that the brand's commitment to quality was a deciding factor in the partnership, emphasising that high-quality ingredients are essential for elevating simple comfort foods to a "next level" culinary experience. JarlsbergMelt Challenge To drive consumer interaction and social proof, the campaign includes a digital activation titled the #JarlsbergMelt challenge. Launching on May 4, the initiative encourages consumers to share their own innovative grilled cheese recipes using Jarlsberg. The challenge is designed to: Drive User Generated Content: Capturing diverse usage occasions across different global markets. Incentivise Engagement: Offering a high-value prize of a 22-pound wheel of Jarlsberg, enough to produce more than 100 sandwiches. Reinforce Cultural Presence: Positioning the brand as a facilitator of creativity rather than just a commodity ingredient. Puchase & Take part The collaboration comes at a time when the speciality cheese category is seeing increased interest from consumers looking for "premiumized" versions of nostalgic foods. As the cost of dining out remains high, brands that can offer a "restaurant-quality" experience at home are seeing sustained unit growth. By combining the cultural influence of a figure like Grenier with its 70-year historical foundation, Jarlsberg is positioning itself to maintain long-term loyalty across generations. The focus on high-quality, natural ingredients and "unmatched" functional performance remains central to its B2B and B2C value proposition as it enters its eighth decade in the global market. Marketing Jarlsberg Partners With Adrian Grenier for Global Grilled Cheese Campaign News April 29, 2026 Dairy FrieslandCampina Completes Major Investments at Gerkesklooster Cheese Site New Products Land O'Lakes Launches Snack Cheese Cubes Dairy Saputo Agrees £988M Sale of UK Dairy Division to Lactalis New Products Kraft Heinz Launches Philadelphia Lactose Free Cream Cheese across US Marketing Dairy People Business & Finance Related news