The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson. The campaign, titled "It's Not Magic. It's Mushrooms," is designed to demystify the ingredient for younger demographics. By leveraging Matheson’s "boisterous" and practical culinary style, the Council aims to increase cooking frequency among Gen Z and Millennial audiences who prioritise flavour, convenience, and functionality over complex technique. Practicality and Flavour The initiative moves away from high-concept gastronomy to focus on accessibility. Through high-impact advertisements and influencer storytelling, the campaign positions mushrooms as a "no-fuss" ingredient capable of elevating everyday staples. Amy Wood , President of the Mushroom Council, explained the selection of Matheson: "Matty doesn't overcomplicate food, and neither do mushrooms. His no-nonsense style mirrors the way people actually cook at home. Together, we're showing that mushrooms aren't a trend, but an easy, everyday ingredient that brings big flavour, fits seamlessly into real life and offers functional benefits about which people care." Culinary Content and Recipe Rollout Central to the campaign is a series of original recipes developed by Matheson, featured on episodes of his YouTube show "Cookin' Somethin'." The content calendar includes: 🍿🍄 Matty's Crunchy Popcorn Mushrooms: A bite-sized, golden fried snack designed to be "totally addictive." (Live Now) 🍜🌶️ Matty's Spicy Mushroom Noodles: A spicy, umami-rich dish focused on heat and depth. (Launches 22 February 2026) 🌯🧀 Matty's Cheesy Mushroom Breakfast Burrito: Featuring chili-spiked mushrooms, cheesy beans, and runny eggs. (Launches 8 March 2026) Matty Matheson commented on the versatility of the ingredient: "Mushrooms are one of those ingredients that add magic to every dish they're in. They have a simple way of taking meals to the next level without asking you to learn fancy techniques. You throw them in, the dish gets better and you keep moving. There are no tricks and no fuss, just great flavour." Marketing Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials News January 28, 2026 New Products Co-op Launches Halloween 2026 Confectionery and Snack Range New Products Milk Bar Partners with Beyond Meat to Launch Savoury Plant-Based Range Foodservice Chomps Expands Distribution Footprint at Starbucks and Costco Snacking Little Bites Launches Mystery Muffin and Naming Contest Food Marketing Snacking Related news

Discover Mengniu Dairy company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Dairy Mengniu Dairy Employees founded Headquarters China Mengniu focuses on providing nutritious, healthy and delicious dairy products to Chinese and global consumers through a rich product portfolio including liquid milk, ice cream, milk powder, cheese and other categories under well-recognised brands such as Milk Deluxe, Just Yoghurt, Champion, Yoyi C, Shiny Meadow, Suibian, Mood for Green, Reeborne and Bellamy’s. It has a leading market share in segments such as high-end pure milk, chilled yoghurt, high-end fresh milk and cheese. Mengniu has established 45 production bases in China and 6 overseas production bases in Indonesia, Australia, the Philippines, and New Zealand with a total annual production capacity of nearly 14 million tonnes. Mengniu also has high-quality resources overseas and owns raw dairy materials processor Burra Foods and organic infant foods producer Bellamy’s in Australia. About Mengniu Dairy --- Collaboration & Partnerships Mengniu Dairy is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Mengniu Dairy has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Kraft Heinz has launched Jell-O Simply, a clean-label line free from artificial sweeteners and FD and C colours. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Kraft Heinz The Newsroom Jell-O, an iconic brand with a 125-year heritage in the American sweet snack and dessert sectors, has announced the nationwide launch of its newest brand extension: Jell-O Simply . The permanent product line represents a strategic effort by parent organisation Kraft Heinz to modernise the legacy brand, addressing the shifting purchasing habits of younger, health-conscious parents who increasingly demand clean-label profiles and reduced sugar loads. The rollout marks a significant commercial pivot, transitioning Jell-O's classic visual appeal and textures into a formulation entirely free from FD and C colours and artificial sweeteners. In a mature ambient confectionery and dessert market, consumer goods manufacturers face intense pressure to reformulate products to match modern clean-eating standards. According to consumer insights cited by the company, half of all parents now actively avoid artificial sweeteners in their children's foods, while one in three identifies total sugar content as their primary nutritional concern. Despite these health goals, consumers continue to seek the nostalgia and emotional connection of the heritage brands they have known for generations. The Jell-O Simply range is engineered to bridge this gap, delivering the signature taste and jiggle of the original products while satisfying the clean-label procurement standards of modern grocery channels. Kathryn O'Brien, Head of Marketing for Desserts at Kraft Heinz, characterised the launch as a meaningful evolution and an important milestone in the organisation's broader modernisation journey. O'Brien emphasised that families are looking for treats that strike a balance between taste and ingredients they can feel good about, noting that Jell-O Simply achieves this compromise without sacrificing the brand equity built over more than a century. Technical Formulation and Sugar Mitigation Replicating the intense, vibrant colours and specific mouthfeel of traditional Jell-O without relying on synthetic coal-tar dyes or artificial sweeteners represents a major food science and R&D milestone. The technical specifications of the new lineup include: Sourcing Integrity: The ready-to-eat gelatins are formulated using real fruit juice, while the pudding mixes utilise real vanilla bean, real cocoa, and real strawberry juice. Sugar Reduction: The ready-to-eat gelatin line features a 25 per cent reduction in sugar compared to traditional versions, lowering the glycemic impact of the snack. Clean Label Decal: Formulated with zero FD and C artificial colours and zero artificial sweeteners, ensuring the products meet the standards of natural and mass-market retailers alike. By using real fruit concentrates and natural colour sources to maintain the brand’s iconic bright aesthetic, Kraft Heinz is successfully proving that high-vibrancy treats can be successfully manufactured using purely botanical and fruit-derived inputs. Launch Timeline and Retail Distribution Kraft Heinz is utilising a phased, multi-format distribution model to ensure maximum category saturation across both the chilled and ambient supermarket aisles: Ready-to-Eat Gelatin: Available now in four-packs for a suggested retail price of 3.99 dollars. Launch flavours include classic Orange, alongside two new-to-category variants: Raspberry Lemonade and Blueberry. Gelatin and Instant Pudding Mixes: Rolling out nationwide in August 2026 with a suggested retail price of 2.24 dollars per box. The initial four-flavour mix lineup features Vanilla, Chocolate, Banana, and Strawberry. This bifurcated retail approach allows the brand to capture immediate-consumption "food-to-go" purchases in the refrigerated dairy case, while simultaneously securing permanent, stable placement in the dry baking and dessert-mix aisles. The introduction of Jell-O Simply is a critical first phase in a much larger, multi-year clean-label initiative by Kraft Heinz. The company has publicised a corporate-wide commitment to completely remove all FD and C synthetic colours and artificial dyes across its entire United States portfolio by the end of 2027. Flavours & Colours New Jell-O Simply Eliminates FD and C Colours and Artificial Sweeteners Eddie Sanders May 19, 2026 Snacking PepsiCo Debuts Healthier Snacking Brand Wow with Wotsits and Snack a Jacks New Products CLIF Expands Portfolio with 20g High Protein Bar Range Snacking Grenade Enters US Market with Four High-Protein Bar Flavours New Products Crisp Power Launches Honey Mustard Pretzels and Opens Texas Factory New Products Health & Nutrition Food Business & Finance Related news

Ferrero has relaunched its flagship Nutella Café on Chicago’s Michigan Avenue, introducing a redesigned interior and an expanded menu. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Ferrero Group The Newsroom Global confectionery manufacturer Ferrero has completed a comprehensive redesign and relaunch of its flagship Nutella Café on Chicago’s Michigan Avenue. The reopening of the brand’s sole permanent global café concept introduces a physical redesign, an expanded menu, and digital order-ahead capabilities. The relaunch aims to update the brand’s direct-to-consumer touchpoint, combining physical brand immersion with modern convenience technologies to improve the guest experience. Experiential Retail Design and Technology Integrations The physical transformation of the Michigan Avenue location leverages experiential retail design to deepen brand engagement. The updated interior features a custom ordering station mimicking the silhouette of the iconic Nutella jar, complemented by a swirling bronze mesh ceiling and textured walls designed to evoke the brand's hazelnut spread. To streamline operations and improve the customer journey, Ferrero is introducing digital upgrades, including a mobile order-ahead platform for pickup and a digital waitlist system. The layout also includes dedicated zones for retail merchandise, ordering, and dining to optimise foot traffic flow. Richard Fossali, Vice President and General Manager of Fannie May and Nutella Café, stated that the redesign aims to evolve the guest experience while maintaining the core offerings that established the venue as a key brand touchpoint on the Magnificent Mile. Menu Diversification Alongside the design overhaul, the café has expanded its food and beverage program to capture broader daypart demand. In addition to traditional hazelnut-filled crepes and waffles, the updated menu introduces several new beverage and dessert options: 🍮 Nutella Tiramisu Cups 🥤 Nutella Mocha Frappes 🥛 Nutella Milkshakes 🍦 Nutella Ice Cream Cones 🥜 Nutella Peanut Spread: Now offered as a customisable add-on for existing menu items. 🍧 Vero Gelato Flavours: A selection of new gelato varieties sourced from Ferrero’s partner, Vero Gelato. The retail section has also been expanded to feature exclusive branded merchandise, including tumblers, keychains, and miniature tote bags, alongside the brand's popular customised, personalised jars. Foodservice Ferrero Reopens Reimagined Nutella Café in Chicago with Experiential Design Dan Bunt July 17, 2026 Foodservice Wagamama Unveils 26 Dishes and 15 Drinks in US Menu Overhaul Foodservice TGI Fridays Expands into Balkans with Devolli Group Franchise Agreement Foodservice Hoogland Restaurant Group Acquires Five Marco's Pizza Locations Foodservice Biscuit Belly Acquires 34 Maple Street Biscuit Company Outlets Confectionery Business & Finance Foodservice Related news

Discover Ball Corporation company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Packaging Ball Corporation Employees founded Headquarters Broomfield, Colorado, U.S. Ball Corporation is a provider of metal and plastic packaging for beverages, foods and household products, and of aerospace and other technologies and services to commercial and governmental customers. Founded in 1880, the company employs more than 14,500 people in more than 90 locations worldwide. In February 2015, Ball Corporation and Rexam announced the terms of a recommended offer by Ball to acquire all of the outstanding shares of Rexam in a cash and stock transaction. Ball completed the merger, as well as its divestiture of some assets to Ardagh Group, in June 2016. About Ball Corporation --- Collaboration & Partnerships Ball Corporation is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Ball Corporation has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Packaging Ball Home Canning Teams Up with David Chang for Limited Edition Kit July 28, 2026 Packaging Ball Corporation to Acquire Majority Stake in Benepack’s European Operations for €184m December 11, 2025 Packaging Ball Corporation invests $60m to expand aluminium can production in India November 17, 2025 Listings Add Listing

QSR brand Sonic has launched its 2026 summer menu, combining nostalgic tie-ins for the US 250th anniversary comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Seasonal marketing in the Quick Service Restaurant (QSR) sector represents a critical window for brand owners to drive foot traffic, expand average basket sizes, and accelerate digital app adoption. Commencing with digital early access on 26 May 2026 and a national roll-out on 1 June 2026, Sonic Drive-In is deploying its seasonal campaign. The launch balances low-cost, nostalgic beverage LTOs with premiumised, high-margin food offerings. This dual-pronged product development strategy aims to capture both price-sensitive consumers looking for affordable treats and culinary-driven diners willing to pay a premium for fast-casual quality. A core element of Sonic’s summer strategy is the return of the Red, White & Blue Slush Float. Priced aggressively at 2.50 USD for the duration of the season, the layered beverage utilises blue raspberry slush, vanilla soft serve, and real strawberries to target nostalgic consumer purchasing drivers. For brand managers, the commercial execution of this product provides a valuable case study in leveraging national milestones: Socio-Political Event Alignment: The product is packaged in limited-edition cups designed around iconic United States landmarks to celebrate America’s 250th semiquincentennial birthday, tapping into heightened patriotic sentiment. Sports Broadcast Integration: Sonic is directly tying app promotions to USA match days in the upcoming global soccer tournament. On 12, 19, and 25 June, loyalty rewards members can secure 250 bonus points on qualifying purchases. Drive-To-Digital Conversion: Restricting these high-value loyalty incentives to transactions executed via the brand's mobile application helps Sonic capture valuable first-party consumer data and lower its long-term customer acquisition costs. By connecting a low-cost, festive menu item with real-time sporting events, Sonic is successfully generating natural purchase urgency without resorting to dilutive margin-eroding discounts. Fast Casual Premium Burger Formats While beverage LTOs drive high-frequency impulse visits, increasing average order values requires innovation in the core food menu. To achieve this, Sonic has expanded its premium "Smasher" platform with the introduction of the Tropical Heat Sonic Smasher. The product features two hand-smashed Angus beef patties, pepper jack cheese, bacon, and a sweet-and-spicy jalapeño pineapple glaze. This launch highlights a broader industry shift where QSR operators are reformulating their core menus to compete with fast-casual establishments: Ingredient Elevational Upgrades: Shifting from standard beef to Angus beef allows the brand to command stronger pricing power and appeal to quality-conscious demographics. Flavour Profile Complexity: The use of a jalapeño pineapple glaze taps into the highly popular "swicy" (sweet and heat) flavour trend, differentiating the product from standard QSR burger builds. Textural Contrast: Combining the crispness of bacon and the soft texture of a potato bun addresses the sensory-rich dining experiences demanded by Gen Z and Millennial cohorts. The food lineup is completed by the Tropical Cream Slush, which blends pineapple and coconut flavours with soft serve, further reinforcing the brand's capability to deliver complex, multi-textured dessert-beverage hybrids. According to Barbara Williams, Vice President of Culinary Innovation and Category Management at Sonic, the seasonal menu has been engineered to deliver flavorful moments that are easy for operators to execute. New Products Sonic Summer Red, White & Blue Slush Float Launch Eddie Sanders May 26, 2026 Foodservice LEON Partners with Fable Food Co to Reformulate LOVe Burger Foodservice Burger King Reformulates Chicken Nuggets and Dipping Sauces Following Consumer Feedback New Products SONIC Launches Banana Collection and Returns Banana Pudding Shake New Products Smoothie King Launches First GLP-1 Friendly Pumpkin Smoothie Foodservice Beverage New Products Related news

Ferrero North America, the confectionery giant behind Tic Tac®, has announced a strategic collaboration with Dr Pepper® to launch a new limited-edition SKU: Tic Tac® Dr Pepper® Mints. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Ferrero Group Featured in this news Beverage Keurig Dr Pepper The Newsroom Ferrero North America , the confectionery giant behind Tic Tac® , has announced a strategic collaboration with Dr Pepper® to launch a new limited-edition SKU: Tic Tac® Dr Pepper® Mints . The partnership leverages the massive brand equity of the "oldest major soft drink in America" to disrupt the mint category, a segment typically dominated by traditional peppermint and spearmint profiles. The launch is designed to drive incremental growth by attracting flavour-seeking consumers to the impulse fixture through novelty and brand recognition. Powerhouse Brand Licensing This collaboration represents a significant cross-category licensing play. By translating Dr Pepper’s proprietary "23-flavour blend" into a dry mint format, Tic Tac is capitalising on the high consumer affinity for the soda brand to create a differentiated offering in the convenience channel. Endri Shtylla , Marketing Director at Ferrero, highlighted the scale of the partnership: "Tic Tac® Dr Pepper® Mints bring together two powerhouse brands in an unexpected way. We've brought Dr Pepper's original 23-flavour blend into the convenient mint format Tic Tac does best—giving fans a whole new way to enjoy the flavours they love." Product Specifications and Positioning The product retains the iconic Tic Tac pill shape and 100-layer manufacturing process but replaces the standard mint oil coating with the complex spice and cherry notes associated with Dr Pepper. Format: Standard pocket-sized Tic Tac dispenser. Flavour Profile: Dr Pepper Original (23 flavours). Status: Limited-Time Offering (LTO). For retailers, this launch serves as a key impulse driver. LTOs featuring recognisable external IP (Intellectual Property) are proven mechanisms for increasing basket size at the checkout. The "pocket-sized" format reinforces the product's positioning for "life in motion," targeting the high-frequency commuter and road-trip demographics. The product is available immediately nationwide, with the limited-time nature of the release expected to create urgency and drive initial sell-through velocity. New Products Tic Tac Launches Limited-Edition Dr Pepper Flavour News February 12, 2026 Foodservice Wingstop Relaunches Carolina Gold and Jamaican Jerk for Flavour Rodeo Campaign New Products AdvoCare Launches Limited Edition Spark Meyer Lemon Energy Supplement New Products Welch's Launches Limited Edition Sparkling Blueberry New Products High Noon Launches Limited Edition Transfusion Seltzer Confectionery Business & Finance New Products Snacking Related news

Hormel Foods has appointed company President John Ghingo as Chief Executive Officer, effective 26 October 2026, succeeding interim CEO Jeff Ettinger. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Global CPG manufacturer Hormel Foods Corporation has announced the appointment of current President John Ghingo as Chief Executive Officer, effective 26 October 2026. Ghingo, who has served as President and a member of the Hormel Foods Board of Directors since July 2025, will succeed interim Chief Executive Officer Jeff Ettinger. He will also retain his seat on the company's board of directors. The executive succession comes as the Fortune 500 food major advances its enterprise-wide modernisation agenda and long-term growth priorities across its retail, foodservice, and international business units. Executive Leadership Experience Ghingo brings more than 25 years of consumer packaged goods leadership experience to the chief executive role, having managed major brand portfolios across meat, plant-based, and functional snacking categories. Before his appointment as President, Ghingo rejoined Hormel Foods in 2024 as Executive Vice-President of Retail, the company's largest operating division by net sales, before expanding his operational oversight across global supply chain, R&D, information technology, and corporate strategy. Bill Newlands, Chairman of the Hormel Foods Board of Directors, stated that Ghingo has demonstrated enterprise-scale leadership, translating strategic priorities into disciplined execution across the business. Ghingo noted that his leadership focus will centre on investing in core brands, modernising global operations, and delivering sustainable value across customer, consumer, and shareholder touchpoints. Transition Timeline and Executive Succession Outgoing interim CEO Jeff Ettinger will continue leading the enterprise through 25 October 2026 to support an orderly operational transition. Ettinger first joined Hormel Foods in 1989 and previously served as Chairman, President, and Chief Executive Officer until his retirement in 2016. He rejoined as interim CEO in 2025 and will remain on the Hormel Foods Board of Directors following the leadership handover in October. About Hormel Foods Headquartered in Austin, Minnesota, Hormel Foods Corporation is a global CPG enterprise operating across retail, foodservice, and international markets. The company's brand portfolio includes Planters, SKIPPY, SPAM, Hormel Natural Choice, Applegate, Justin's, Wholly, and Columbus. People Hormel Foods Appoints John Ghingo as Chief Executive Officer Eddie Sanders July 28, 2026 People Kraft Heinz Appoints Lucy Hovey as CFO for UK and Ireland Operations People The Hershey Company Appoints Dave Hulays as Chief Financial Officer People Nestlé Waters UK Appoints Thomas Conquet as UK Managing Director People Ben & Jerry's Appoints Three Independent Directors to Board Business & Finance Food People Related news

The collaboration will integrate the entire Commerce7 winery portfolio—comprising hundreds of premium brands—into the DRINKS Anywhere supplier network. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Beverage alcohol digital infrastructure leader DRINKS has announced a major strategic partnership with direct-to-consumer (DTC) platform Commerce7. The collaboration will integrate the entire Commerce7 winery portfolio—comprising hundreds of premium brands—into the DRINKS Anywhere supplier network. The deal represents the largest single expansion of the DRINKS Anywhere network to date. It is designed to operationalise a "decentralised distribution model," fundamentally transforming how wineries access digital markets by removing the traditional barriers of licensing and physical sales presence. Decentralised Distribution: A New Route to Market For wineries using Commerce7, the integration opens immediate access to a network of digital merchants without the need for "boots-on-the-ground" sales efforts. By plugging into the DRINKS Anywhere platform, these producers can sell directly to consumers through third-party e-commerce brands, e-tailers, and marketplaces. Crucially, the platform manages the connectivity between regulated alcohol producers and unregulated digital merchants. Operational Mechanics: Merchants: Can offer a fully integrated wine selection without obtaining alcohol licenses, holding inventory, or managing state-by-state compliance. Wineries: Maintain control over pricing, availability, and fulfilment via Commerce7’s API-first architecture, while DRINKS handles tax, compliance, and order routing. Zac Brandenberg , Co-Founder and CEO of DRINKS, framed the partnership as an industry-shaping evolution: "Through this industry-shaping partnership between DRINKS and Commerce7, every winery on Commerce7 now has a direct path to customers they couldn't reach before... I'm excited to welcome them into our new distribution model where they can now reach a new type of consumer through trusted brands and content channels." Andrew Kamphuis , Co-Founder and CEO of Commerce7, added: "It allows our wineries to sell more inventory while acquiring new customers and increasing brand visibility." Timeline The integration is scheduled to go live in the first half (H1) of 2026 . At that point, merchant partners using DRINKS Anywhere will gain access to curated wine selections that align with their specific customer demographics and brand positioning. Business & Finance DRINKS Partners with Commerce7 to Integrate Hundreds of Wineries into 'Anywhere' Network News January 20, 2026 Soft drinks CCEP Refreshes Coca-Cola Supercan Range with Premier League Loyalty Launch Business & Finance Maison Pommery and Henkell International End Partnership Talks Coffee & Tea Luckin Coffee Partners with Duolingo for Back to School Campaign Business & Finance Kraft Heinz and Disney Form Multi-Year Foodservice and Media Alliance Technology Logistics & Supply Chain Agriculture Alcohol Business & Finance Beverage Related news

The company is launching G-Force Supercharged Juicy IPA, an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Voodoo Ranger , the New Belgium Brewing brand widely recognised as America's #1 IPA, has announced its most aggressive entry into the high-octane craft segment yet. The company is launching G-Force Supercharged Juicy IPA , an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel. The launch represents a strategic evolution for the brand, marking its first-ever "singles-only" product release. Packaged exclusively in 19.2 oz cans , the SKU is engineered to maximise velocity in the impulse cooler, a fixture where Voodoo Ranger currently claims substantial market share. Dominating the Convenience Channel Voodoo Ranger has effectively cornered the market on high-ABV, fruit-forward IPAs in the convenience sector. According to company data, approximately one in three craft singles sold in convenience stores is a Voodoo Ranger product. The G-Force launch builds upon the proven "Force" product architecture established by: Juice Force (2022) Fruit Force (2023) Tropic Force (2024) These predecessors have consistently ranked among the country's top-selling IPAs, validating the consumer demand for "high-impact" liquids that deliver flavour intensity alongside higher alcohol content. Product Innovation: 'Taking it to Eleven' G-Force pushes the technical boundaries of the "Juicy IPA" style by stabilising a massive 11% ABV within a palatable mango-forward profile. This formulation addresses the "flavor-seeker" demographic that prioritizes taste over traditional bitterness, even at high strengths. Kiron Chakraborty , Marketing Director of Voodoo Ranger, explained the rationale: "With the enormous response to Tropic Force and Juice Force, we asked ourselves, 'How do you top a ten? You take it to eleven.' Even at 11% ABV, G‑Force tastes exactly like a Voodoo Ranger should: super juicy, full of flavor, and built for lift‑off." Strategic Implications for Retailers By designating G-Force as a singles-only launch, Voodoo Ranger is signaling a clear focus on the immediate consumption occasion . Unlike 6-packs which drive pantry loading, the 19.2 oz single-serve format is a key margin driver for convenience retailers, offering a higher ring at a lower entry price point for consumers. This move allows retailers to rotate high-velocity innovation through their single-serve doors without committing shelf space to larger multipacks initially. New Products Voodoo Ranger Escalates ABV Wars with 11% 'G-Force' Triple IPA Launch News February 11, 2026 New Products Optimum Nutrition and Wisconsin Brewing Launch ChampionSips Protein Non Alcoholic Beer Packaging deltaH Innovations and Brains Brewery Launch Self-Cooling Beer Can Alcohol Hall & Woodhouse Partners with James May to Launch The Spanner Cask Ale Alcohol BrewDog Launches Liquid Visions Premium Craft Beer Range Beverage Alcohol New Products Related news

BrauBeviale has something for every beverage manufacturer and bottler of beer, mineral water, soft drinks and juices as well as wine, sparkling wine and spirits. Suppliers will be presenting their products, solutions and services along the beverage production process chain - from raw materials to bottling, packaging and marketing at the point of sale. Food and Beverage Industry Event Close Close BrauBeviale Trade Show About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 10 - 12 November 2026 Nuremberg, Germany Organised by: Visit organisers website BrauBeviale has something for every beverage manufacturer and bottler of beer, mineral water, soft drinks and juices as well as wine, sparkling wine and spirits. Suppliers will be presenting their products, solutions and services along the beverage production process chain - from raw materials to bottling, packaging and marketing at the point of sale. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

Frozen seafood brand Just Shrimp has secured distribution across hundreds of Harris Teeter stores, introducing its coastally sourced shrimp nuggets comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Frozen seafood brand Just Shrimp has announced its commercial retail debut, launching its new shrimp nuggets across hundreds of Harris Teeter stores this month. The roll-out marks the market entry of a new brand focused on delivering coastally sourced shrimp in highly recognisable, retail-ready formats. The brand aims to challenge the traditional frozen seafood landscape by focusing on ingredient transparency and simplified regional supply chains. Product Formulation and Specifications The new shrimp nuggets are designed to offer a direct alternative to heavily processed frozen seafood options. The product is manufactured using shrimp harvested from coastal waters, delivering 100% real shrimp protein per serving. The formulation utilises a clean-label ingredient profile, relying on common kitchen staples rather than synthetic additives. The technical specifications of the product include: 🍤 Protein Sourcing: Made with 100% real shrimp protein from North American coastal waters. 🌾 Coating and Seasoning: Prepared with a simple blend of wheat flour, eggs, and spices. 🚫 Additives: Formulated with zero artificial flavours, colours, fillers, or preservatives. Lee Edmondson, founder of Just Shrimp, who brings experience working with global quick-service restaurant brands such as McDonald's and Burger King, noted that historical innovation in the frozen seafood sector has remained limited to surface-level changes in coatings and flavours. Edmondson stated that the company developed the nuggets to provide retail partners with an easily recognisable format whilst maintaining a straightforward approach to sourcing and ingredients. Supply Chain Sourcing and Logistics A core element of the brand's business model is its regional sourcing framework. Just Shrimp harvests its seafood from North America’s home coasts rather than relying on international imports. By keeping production and sourcing closer to its primary retail markets, the company aims to establish several operational advantages: Shorter Lead Times: Mitigating the logistics risks and delays associated with global shipping routes. Product Quality Preservation: Minimising the transit times between harvesting, processing, and retail delivery to maintain freshness. Supply Chain Transparency: Providing retailers and consumers with clear visibility into the geographical origin and journey of the raw materials. Edmondson added that Harris Teeter’s established reputation for quality and its engaged consumer base make it an ideal launch partner for introducing this familiar format to the retail market. Just Shrimp Nuggets are distributed in 12-ounce packages, containing approximately four servings per pack. The product carries a suggested retail price of $11.99 and is positioned within the frozen seafood aisle of participating Harris Teeter locations. To support the regional roll-out and accelerate product trial, the brand has planned a structured marketing campaign. This initiative will incorporate targeted public relations, local shopper marketing campaigns, and in-store activations to drive brand awareness at the point of sale. New Products Just Shrimp Launches Shrimp Nuggets in Harris Teeter Eddie Sanders July 14, 2026 New Products Iceland Foods and Myprotein Expand Range with 25 High-Protein Products Retail Tesco Expands Frozen Aisle with 150 New Products New Products Quorn Expands Frozen Takeaway Portfolio with Hot and Spicy Bites New Products Toby Carvery Makes Retail Debut with Frozen Range at Iceland Food New Products Meat & Seafood Related news