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Papa Johns and Coca-Cola Form Beverage Partnership across UK
Papa Johns partners with Coca-Cola Europacific Partners to roll out Coca-Cola, Sprite, and Fanta across 430 UK stores, tapping CCEP's 71.5% fast-food market share.
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January 14, 2026
Lunchbox and OPA! Partner to Launch Commission-Free Marketplace to Rival Third-Party Apps
Lunchbox has announced a strategic partnership with OPA!, a "restaurant-first" marketplace, to introduce a new digital ordering model designed to bypass the high-fee structures.
January 14, 2026
Crispy Green Debuts Trial Pack as Data Shows Shift Away from Restrictive 'New Year' Diets
According to the company, nearly 6 in 10 community members still prioritise sweet or fruit-based snacks when cravings hit, challenging the notion that January is a period of complete sugar abstinence.
January 14, 2026
Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood
Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.
January 14, 2026
Barilla Partners with Derek Hough for 'Training Timers' Campaign and Debuts 'Protein+ Stars'
Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers.
January 13, 2026
MrBeast Takes 'Beast Games' Offline with Massive Fortune Cookie Activation Across US and Europe
Beast Industries, the company led by Jimmy "MrBeast" Donaldson, has announced a massive ambient marketing activation to support the second season of Beast Games: Strong vs. Smart on Prime Video.
January 13, 2026
OREO and NHLPA Renew 'Stay Playful' Partnership with $400k Investment in Canadian Youth Hockey
Mondelez Canada Inc.'s OREO brand and the National Hockey League Players' Association (NHLPA) have announced the second year of their collaborative CSR initiative, the 'OREO Stay Playful For All' program.
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