WK Kellogg Co has announced the launch of Kellogg's Super Stars, a new portfolio of K-12 cereals designed to make breakfast more accessible and appealing to students. The product introduction forms part of the company's Feeding Happiness commitment, which aims to expand student access to nutritious breakfasts that support focus and learning.

The product range is being introduced to school nutrition professionals at the School Nutrition Association's Annual National Conference in Charlotte, North Carolina, held from 12 to 14 July 2026. The portfolio will be commercially available for the 2027-2028 school year.

Nutritional Profile and Product Formulation

Each 1 oz serving of the star-shaped cereal is formulated to meet specific school nutrition criteria, utilizing natural flavours and colours. The nutritional specifications of the portfolio include the following elements:

🌾 Fibre and Vitamin D: Each serving contains 4g of dietary fibre, representing a good source of fibre, alongside 15% of the Daily Value of vitamin D.

🧬 Essential Micronutrients: The cereal is an excellent source of seven vitamins and minerals, specifically providing 20% of the Daily Value of iron and six B-vitamins, which include B1, B2, B3, B6, B9, and B12.

🍓 Flavour Profiles: The range includes four kid-approved flavours, which are Celebration Crunch, Cinnamon Crunch, Fruity Crunch, and Honey Crunch.

Branding and Iconic Characters

To drive student engagement, each variety features a historic brand character on the packaging, including the return of a legacy figure:

🐯 Tony the Tiger: Featured on the brand's classic cereal packaging.

🦜 Toucan Sam: Presenting the colourful, fruit-forward variety.

🥖 Cinnamon Stick: Fronting the spiced cinnamon option.

🦘 Katy the Kangaroo: Making her official return to brand packaging after an absence of more than 70 years.

Portion Sizes and Operational Formats

Designed to minimize preparation time and school kitchen labour, WK Kellogg Co is releasing the portfolio in three distinct serving formats:

🥣 Ready-to-Serve Bowls: Available in standard 1 oz individual bowls.

🥤 Individual Cups: Packaged in 2 oz cup formats.

🎒 Single-Serve Pouches: Offered in 1 oz individual pouches, a packaging format unique to WK Kellogg Co.

Corporate Strategy and Childhood Nutrition

The expansion of the foodservice portfolio serves as a central element of the company's broader growth and innovation strategy. Sarah Ludmer, RD, Chief Wellbeing and Sustainable Business Officer at WK Kellogg Co, emphasized the operational and strategic importance of the launch for school nutrition administrators.

Ludmer also noted that re-energizing the cereal category requires leading in areas of meaningful impact, with childhood nutrition remaining a top priority for the business. "Super Stars brings something new to the category, including flexible formats and strong nutrition credentials, as well as the opportunity to introduce and excite new generations about the benefits of cereal," she added.