Northeast dairy leader Turkey Hill has announced a strategic cross-category collaboration with heritage bakery brand Entenmann's. The partnership sees the launch of two new frozen dessert flavours inspired by Entenmann's best-selling baked goods, merging the breakfast and snacking aisles with the freezer case.
The collaboration leverages the strong regional brand equity of both entities to deliver a nostalgia-driven product line designed to offer "comfort and familiarity" in a scoopable format.
Bakery Meets Freezer
The product development focused on translating the textural experience of soft-baked goods into a frozen dairy medium.
The Collaborative Lineup:
🍪 Entenmann's® Soft-Baked Chocolate Chip Cookies: Features a sweet cream base blended with soft, chewy cookie pieces to replicate the texture of the boxed classic.
🍫 Little Bites® Fudge Brownies: A rich chocolate indulgence packed with generous chunks of fudgy brownies, capitalising on the popularity of the Little Bites sub-brand.
The partnership unites two "beloved" Northeast brands to capture the comfort food occasion. By licensing Entenmann's intellectual property (IP), Turkey Hill aims to drive trial among loyal bakery consumers while offering a differentiated premium option in the frozen aisle.
Brittany Smith, Director of Marketing at Turkey Hill, commented on the emotional hook:
"This collaboration brings together two brands that have been part of family moments for generations. We took iconic bakery treats and transformed them into indulgent, scoopable experiences that deliver comfort, familiarity, and joy in every bite."
Dana Trimback, Senior Brand Manager at Little Bites®, added: "Turkey Hill captured the essence of our baked goods in every scoop."
Commercial Availability and Distribution
Reflecting the strong regional foothold of both brands, the new flavours have secured listings across major Northeast and Mid-Atlantic grocery chains.
Retail Partners: The line is available now at ShopRite, ACME, Safeway MidAtlantic, Giant Food, GIANT, Turkey Hill Minit Markets, and Market Basket.
