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Tim Hortons has announced a national collaboration with Warner Bros. Discovery to introduce a Harry Potter-themed product lineup across its Canadian restaurant network. Scheduled for commercial availability starting 12 August 2026, the promotional release aligns with the annual Back to Hogwarts seasonal window and the 25th anniversary of the franchise.

The integrated campaign combines bakery menu additions, functional packaging, temperature-activated drinkware, co-branded merchandise, and digital loyalty initiatives.

The activation represents a major entertainment IP licensing agreement for the quick-service operator in Canada, engineered to drive store traffic, elevate average basket size, and boost engagement across its mobile application.

Hogwarts House Menu

The campaign introduces a themed menu platform spanning baked goods and confectionery bites, translating iconic elements of the franchise into standard QSR bakery formats.

The promotional food items include four house-themed doughnuts alongside a speciality Timbits variant:

🦁 Gryffindor Strawberry Cheesecake Doughnut: A decorated yeast doughnut filled with strawberry cheesecake filling.

🐍 Slytherin Chocolate Pistachio Doughnut: A decorated yeast doughnut featuring a chocolate pistachio flavour combination.

🦅 Ravenclaw Blueberry Doughnut: A decorated yeast doughnut topped and filled with blueberry-flavoured ingredients.

🦡 Hufflepuff Lemon Meringue Doughnut: A decorated yeast doughnut featuring a citrus lemon meringue filling.

⚡ Golden Snitch Caramel Timbits: Caramel-flavoured bite-sized doughnut holes offered alongside a bespoke, reusable Golden Snitch Timbits holder.

Beverage Lineup and Packaging Innovations

In addition to bakery offerings, Tim Hortons is introducing themed cold beverages served in functional, interactive packaging.

The beverage lineup incorporates the Patronus Sparkling Quenchers and the Forbidden Forest Iced Tea Quenchers. Both cold beverage lines can be customised with lemonade, dairy protein bases, or frozen formats.

To drive consumer engagement, the cold drinks are served in limited-edition, temperature-activated cups that reveal hidden design elements when filled with chilled liquid. The brand is also offering a cold-activated Stir Wand merchandise accessory that changes colour when used with iced drinks.

The release is supported by custom Harry Potter x Tim Hortons packaging across single-item doughnut boxes, multi-pack doughnut boxes, 10-pack and 20-pack Timbits boxes, and cold beverage cups distributed while stocks last.

Activations and Digital Rewards

To support store-level footfall and digital channel conversion throughout the promotional window, Tim Hortons is integrating physical venue events and digital loyalty mechanics:

• National Trivia Activation: Participating Tim Hortons locations will host an in-restaurant Harry Potter Trivia Night on 28 August 2026 to celebrate the franchise anniversary and encourage evening daypart visits.

• Digital Loyalty Contest: From 17 August to 6 September 2026, transactions scanned through the Tims Rewards mobile application or web portal enter loyalty members into a contest to win trip packages to London, England.

• Co-Branded Retail Accessories: Participating restaurants will stock limited-edition physical merchandise, including themed gift cards, stir wands, and reusable Timbits containers.

The multi-touchpoint campaign demonstrates how quick-service operators deploy high-profile media partnerships, short-run LTO menus, and packaging novelties to drive store velocity and digital app traffic during key late-summer retail transitions.