The Marzetti Company has broadened its frozen bakery portfolio with the launch of three new product platforms under its New York Bakery brand, marking the label's initial entry into the frozen snacks and appetisers category.
The rollout introduces New York Bakery Baked Bites alongside two premium frozen bread formats: Cheesy Focaccia and Garlic Bread loaves. The expansion builds on the brand's established position within retail grocery, where New York Bakery ranks as the leading brand in the US frozen bread category, according to Circana market data for the 52 weeks ending 23 August 2026.
"Consumers want convenience, but they're also looking for bold flavour, satisfying textures and foods that can make everyday moments feel a little more special," said Brett Castle, Vice President of Brand Management at The Marzetti Company.
"These new products take what consumers already love about New York Bakery and bring it into exciting new formats—from shareable breads for the dinner table to craveable bites made for snacking and entertaining."
Frozen Snacking Category Debut with Baked Bites
The introduction of Baked Bites marks New York Bakery's first commercial line merchandised specifically in the frozen snacks and appetisers fixture.
Engineered to capture rising demand for rapid-prep hot snacks and finger foods, the bite-sized items feature a soft, dough-based exterior encasing savoury fillings. In contrast to conventional fried frozen finger foods, the product is oven-baked during manufacturing and formulated for convection heating, requiring several minutes in an air fryer to prepare.
Each serving supplies up to 8 grams of protein and is available in two flavour varieties:
🧄 Garlic & Cheese: Soft baked bread bites filled with seasoned garlic and melted cheese.
🌶️ Jalapeño Cheddar Cheese: Bread bites combining diced jalapeño peppers with melted cheddar cheese.
Cheesy Focaccia and Tear-and-Share Loaves
Alongside its entry into frozen appetisers, the company has added two premium line extensions to its core frozen bread portfolio, targeting shared meal occasions and Italian-style dining.
The Cheesy Focaccia range introduces an artisan-style pull-apart crust topped with real cheese and botanical seasonings, designed to accompany family meals, soups, and pasta dishes:
🌿 Italian Herb: Pull-apart focaccia dough topped with a blend of Italian herbs and savoury cheese.
🧄 Pesto & Garlic: Focaccia bread finished with an aromatic blend of basil pesto, garlic seasonings, and melted cheese.
Complementing the focaccia line, the brand has reworked traditional table garlic bread into a soft loaf structure designed for tear-and-share service:
🥖 Garlic Bread Loaf: Classic bakery-style loaf infused with garlic and herb spread.
🧀 Garlic Bread with Real Cheese: Traditional garlic loaf layered with real melted cheese toppings.
Retail Footprint
The three platforms are rolling out across US retail grocery multiples with a split merchandising strategy tailored to distinct purchase missions.
Baked Bites are positioned within the Frozen Snacks & Appetisers aisle to target impulse grazing, entertaining, and after-school eating occasions. Meanwhile, the Cheesy Focaccia and Garlic Bread Loaves are merchandised alongside existing SKUs in the frozen bread doors to drive basket building during evening meal planning. Retail availability will vary by grocer banner and regional distribution networks.
