Never Miss an Update!
Receive personalised weekly email newsletters with industry news curated just for you.
Family-owned food manufacturer SANY Nutrition Group has expanded its Beyond Resilience active nutrition brand with the introduction of three distinct protein snack formats: Fro-Bite, Mini Brittles, and Crunch Pops.
Manufactured at SANY's processing facility in Jonesboro, Arkansas, the product launches represent an operational strategy to extend the brand beyond standard rectangular protein bars into diverse temperature states and meal dayparts, spanning frozen snacking, confectionery-style brittles, and savoury inclusions. All three product lines are commercially available via the brand's direct-to-consumer digital storefront, supported by an upcoming trade showcase at Pepcom's Holiday Spectacular in New York City on 28 October.
The multi-format debut highlights ongoing diversification across the functional snacking landscape, where brand owners are engineering formats that deliver elevated macronutrient density and GLP-1-friendly nutritional decks within indulgent, bite-sized carriers.
"Nutrition For All is not just a tagline at SANY, it's the operating model," said Angela Pernsteiner, founder and investor of SANY Nutrition Group. "Our Fro-Bite, Mini Brittles, and Crunch Pops embody everything Beyond Resilience stands for: protein that tastes like a treat, not a compromise. Whether you're craving something cool and fruity, rich and chocolatey, or bold and savoury, we wanted to give people snacks they could reach for anywhere, anytime, without giving up the flavour or crunch they love."
Product Formulations and Nutrition
The three new product platforms introduce differentiated textural matrices and functional macronutrient profiles across sweet, savoury, and fruit-forward snacking:
🍓 Fro-Bite: Combines real fruit frozen at peak ripeness enrobed in sugar-free protein chocolate. Formulations deliver 4g to 6g of protein per serving across Strawberry, Banana + Peanut Butter, Mango, and Blueberry Granola flavour profiles, finished in dark or white protein chocolate.
🍫 Mini Brittles: Bite-sized caramel and speculoos pieces layering caramelised speculoos cream and crisp protein inclusions under a milk chocolate shell. Merchandised in Caramel & Milk Chocolate, each 40g portion provides 7.5g of protein, free from artificial colourings.
🍿 Crunch Pops: High-protein popped snacks engineered for standalone snacking or savoury meal fortification across soups and salads. Delivers 16g of protein per 20g serving in savoury profiles (Chilli & Lime, Nacho Cheddar, Caramelised Corn) and 14g of protein in sweet chocolate varieties (Dark Chocolate, Milk Chocolate, White Chocolate), calibrated for low-sugar, GLP-1-oriented nutritional regimens.
The trio joins the brand's established Beyond Resilience Protein Crunch Bar, which delivers 15g of protein per two-bar portion.
Manufacturing Scale and Platform Pipeline
The product rollouts leverage SANY's vertically integrated processing footprint in Jonesboro, Arkansas:
Production Output: The facility integrates European-American process technology with aggregate capacity to manufacture up to 500 million functional bars and snack bites annually.
Vertical Infrastructure: The campus combines end-to-end operational capabilities, including internal recipe formulation, packaging design, regulatory labelling support, ingredient procurement, quality assurance, and commercial warehousing.
NPD Incubation Pipeline: SANY confirmed advanced development pipelines for additional functional extensions, including Prookies (soft cookie-style layered protein bites delivering 15g protein), Giant Clusters (15g protein chocolate-caramel clusters), and Vitamin Splash (chocolate-coated freeze-dried fruit delivering 4g to 6g of protein and 20mg of vitamin C).
"This is a single manufacturing platform serving multiple markets with limitless possibilities," Pernsteiner added. "These three snack launches demonstrate how quickly the platform can turn great ideas into great products. We have laid the foundation in Jonesboro to continue innovating, expanding, and developing products for years to come."
Pricing and Packaging Formats
SANY is initiating commercial distribution for Beyond Resilience via its proprietary digital ordering channel at b-resilience.com:
Fro-Bite: Packaged in 7.97-ounce (226g) formats retailing at a suggested price of $6.98.
Mini Brittles: Distributed in 7.05-ounce (200g) pouches carrying a suggested price of $7.99.
Crunch Pops: Merchandised in 2.12-ounce (60g) individual grab-and-go pouches priced at $5.99, alongside an eight-pouch wholesale master carton.
The direct-to-consumer rollout enables the manufacturer to evaluate flavour velocity, repeat purchase rates, and temperature-controlled logistics before evaluating omnichannel expansion across conventional grocery, convenience, and speciality retail fixtures.
.jpeg)
_edited.jpg)
.jpeg)