Nature’s Garden Reimagines Granola as Handheld Snack with 'Clusters' Innovation

Better-for-you snack manufacturer Cibo Vita has announced a significant format innovation for its Nature’s Garden brand, launching Nature’s Garden Clusters.

The new product line aims to disrupt the traditional granola category by repositioning the cereal staple as a standalone snack. Described by the brand as "oversized, hand-snackable chunks," the product is engineered for direct consumption from the bag, eliminating the need for milk, yoghurt, or a spoon.

Breaking Up with the Bowl

The launch addresses the "on-the-go" consumption occasion, targeting mid-day pick-me-ups and permissibly indulgent snacking moments. By increasing the particle size of the clusters, Nature’s Garden is moving granola out of the breakfast aisle and into the snacking pouch.

The Flavour Lineup:

🫐 Blueberry Muffin Clusters: A nostalgic profile blending almonds, cashews, oats, and chia seeds with sweet dried blueberries.

Specs: 150 calories, 4g protein. Gluten-Free.

🍦 French Vanilla Clusters: A smooth blend of cashews, almonds, cherries, pecans, pumpkin seeds, and oats.

Specs: 130 calories, 3g protein. Gluten-Free.

🥜 Peanut Crunch Clusters: A salty-sweet combination of peanuts, sliced almonds, pecans, and mini pretzel twists.

Specs: 140 calories, 4g protein. Note: Contains Gluten.

Clean Label Focus: All varieties are Non-GMO and free from artificial colours and flavours, aligning with Cibo Vita’s broader portfolio of functional trail mixes and probiotic snacks.

Aiden Mould, Senior Brand Manager at Cibo Vita, framed the launch as a modernisation of a stagnant category:

“Clusters are everything granola wishes it could be. They’re crunchy, flavourful, and made for real life. You don’t need a spoon or a bowl — just a craving for a unique twist on a classic.”

Commercial Availability

Following a "buzzworthy" direct-to-consumer debut on the company’s website this week, the product is scheduled for a wider brick-and-mortar rollout in early 2026.