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Müller has expanded its UK chilled yoghurt portfolio with the rollout of a new range of branded collaborations, integrating confectionery and snack brand equity into its core Corner format.

Developed in partnership with Mondelēz International and pladis, the lineup introduces three co-branded editions: Mondelēz's Oreo, alongside pladis's McVitie's Jaffa Cakes and Flipz chocolate-covered pretzels. The range reimagines these established treat brands as split-pot yoghurts, pairing creamy yoghurt bases with portioned inclusions.

Rolling out to grocery retailers from September 2026, the lineup debuts in single-pot formats before expanding into multi-packs later in the month.

Co-Branded Formulations and Flavour Portfolio

The product development translates recognisable sweet snack and biscuit profiles into the dual-compartment Corner architecture:

🍪 Oreo: Combines a smooth yoghurt base with crunchy crushed Oreo cocoa biscuit pieces in the corner compartment.

🍊 McVitie's Jaffa Cakes: Features a complementary yoghurt base paired with chocolate and orange jelly-flavoured pieces inspired by the classic McVitie's biscuit.

🥨 Flipz: Integrates chocolate-coated pretzel pieces alongside dairy yoghurt to deliver a sweet-and-salty textural contrast.

Richard Williams, Chief Executive Officer of Müller Yoghurt & Desserts, stated that partnering with Mondelēz and pladis combines the individual market strength of Oreo, McVitie's Jaffa Cakes, and Flipz with the established consumer appeal of Müller Corner to deliver new variety to the chilled dairy aisle.

Retail Formats and Distribution

Müller is executing a two-stage commercial rollout across UK supermarket multiples and convenience networks:

Single-Serve Pots: Entering retail chillers from early September at a recommended retail price (RRP) of 90p per unit.

Multipack Formats: Four-pack configurations carrying an RRP of £3.00 are scheduled to follow later in September.

The brand owner noted that the product introduction addresses consumer appetite for familiar snacking brands within alternative food categories, creating incremental purchasing occasions across daytime and evening treat moments.