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US-based frozen retail brand Morey’s Fine Fish & Seafood has expanded its product portfolio with the launch of two new frozen variety packs. Available exclusively at Sam’s Club locations nationwide starting in July 2026, the launch introduces pre-packaged fish and shrimp selections to the club retail channel.

The release aims to address consumer demand for convenient, pre-prepared home-dining options that offer multiple flavour experiences within a single purchase.

According to Kelly Rabinowitz, Director of Brand Marketing for Frozen Retail Brands at Rich Products Corp—the parent company of Morey’s—the variety packs are designed to combine high-quality seafood with straightforward kitchen preparation.

Product Configurations and Flavour Profiles

The exclusive launch comprises two distinct variety packs, each featuring three pre-marinated flavour options:

Fish Variety Pack

The fish selection includes a new retail exclusive option alongside two of the brand's established products:

🥩 Atlantic Salmon Steakhouse – A new, club-exclusive pairing featuring the rich texture of Atlantic salmon with a signature steakhouse marinade.

🌿 Wild Alaskan Flounder Garlic and Herb – Flounder fillets seasoned with a blend of garlic and herbs.

🌶️ Tilapia Blackened – Tilapia portions finished with a bold, blackened seasoning style.

Shrimp Variety Pack

The shrimp selection introduces three entirely new flavour profiles developed specifically for this launch:

🍤 Teriyaki Shrimp – Sweet and savoury teriyaki-glazed shrimp.

🧄 Garlic and Herb Shrimp – Shrimp seasoned with a classic garlic and herb blend.

🥭 Citrus Mango Shrimp – A fruit-forward formulation featuring bright citrus and mango notes.

Preparation and Operational Features

To assist consumers with quick meal preparation, both variety packs are sold pre-marinated and portioned. The products are formulated to be compatible with standard home-cooking appliances to ensure operational flexibility in domestic kitchens.

The Fish Variety Pack portions can be prepared using an oven, air fryer, outdoor grill, or stovetop. The Shrimp Variety Pack portions are optimized for cooking via an oven, air fryer, or stovetop.

By offering a pre-marinated format, the brand aims to streamline the home-cooking process and reduce preparation times for consumers seeking restaurant-quality frozen seafood.