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Lotus Bakeries has officially broken ground on a new manufacturing hall at its headquarters in Lembeke, Belgium. The project is engineered to significantly increase the production capacity of Biscoff products, serving as a primary infrastructure response to the brand's rapid international scaling.
The new facility is expected to begin production within two years, reinforcing the Lembeke site’s role as the primary supplier for the European market. The expansion follows a period of record-breaking financial performance, which CEO Jan Boone characterised as a "natural next step in the globalisation of Biscoff."
The decision to expand the Belgian hub is supported by robust organic growth. In 2025, Biscoff sales reached 670 million euros, representing a 13 per cent organic increase. The brand now accounts for 57 per cent of the group’s total branded revenue, solidifying its position as the central pillar of the Lotus Bakeries portfolio.
Boone emphasised that while the brand is scaling globally, its foundation remains rooted in the quality and craftsmanship established in Lembeke over 90 years ago. The CEO noted that the focus on "the power of branding" combined with traditional manufacturing expertise allows the company to maintain consistency as it enters new markets.
The project has also secured significant regional backing, with Boone acknowledging the support and enthusiasm from Flanders and the local Municipality. This cooperation provides the fiscal and regulatory confidence required to anchor the organisation’s future growth at its historical origin.
Global Manufacturing Infrastructure
While the Lembeke expansion focuses on the European supply chain, it sits within a broader strategy of regionalised production hubs. Lotus Bakeries currently manages a diversified manufacturing footprint to mitigate logistical costs and carbon impact:
Thailand Hub: The new greenfield plant in Chonburi shipped its first biscuits last year and is scheduled to reach full operational capacity by the end of June 2026.
Americas Hub: The group continues to operate its United States facility to serve the high-demand North American market.
Management noted that recent volume growth has been bolstered by high-profile strategic partnerships, most notably with Mondelēz International. This collaboration has allowed Biscoff to penetrate new retail and foodservice channels globally, necessitating a parallel expansion of manufacturing assets.
The capital investment arrives at a time of high fiscal stability for the group. In 2025, Lotus Bakeries reported a 10 per cent increase in group revenue to 1.35 billion euros.
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