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LBB Specialties (LBBS) has announced its appointment as an authorised distributor for the BioVanillin product line from Borregaard in the United States and Canada. The agreement aims to increase the availability of wood-based vanillin for North American food and flavour manufacturers seeking scalable and sustainable ingredients.

Sustainable Vanilla Solutions

The partnership addresses a growing demand for vanilla alternatives, as consumer interest in plant-based and low-carbon footprint ingredients continues to influence formulation decisions. Borregaard notes that global demand for vanilla flavour remains consistently higher than the available production of vanilla beans, and many manufacturers are actively seeking alternatives to synthetic additives derived from petrochemicals.

By leveraging LBBS’s existing reach across the food, nutrition, and flavour and fragrance markets, the companies intend to facilitate the adoption of wood-based vanillin in applications such as bakery, beverages, confectionery, and dairy.

Sustainability

Central to the distribution agreement is Borregaard’s BioVanillin platform, which includes the EuroVanillin SUPREME product. This vanillin is derived from Norway spruce sourced from sustainably managed forests.

Technical specifications and sustainability benefits of the product range include:

• Derived from 100% renewable carbon.

• Reported 90% reduction in CO2 emissions when compared with guaiacol vanillin synthesised from crude oil.

• PEFC-certified production.

Technical Distribution

The distribution relationship combines Borregaard’s proprietary production capabilities with LBBS’s technical marketing and regional distribution infrastructure.

Amie Byholt, business director for The Americas at Borregaard BioVanillin, added that the collaboration is designed to help customers evaluate the integration of wood-based vanillin into their existing product portfolios and formulations.