Campbell’s Company subsidiary Late July has expanded its "Holiday Batch" lineup with a seasonal innovation, introducing Brown Sugar Vanilla Tortilla Chips.
Now rolling out to retailers across the United States, the limited-edition launch represents a strategic extension of the tortilla chip category into sweet snacking occasions.
Flavour Architecture and Ingredients
The new variety is engineered to deliver a "sweet and salty" flavour profile, blending brown sugar, vanilla, and cinnamon. Differentiating it from standard corn chips, the base incorporates organic sweet potato.
While positioned as a standalone snack, the brand intends for the product to serve as a vehicle for dessert-forward dips, tapping into the growing consumer interest in crossover sweet-savoury snacking moments.
The Brown Sugar Vanilla Tortilla Chips are available for a limited time during the festive season.
Availability: US retailers nationwide.
Pricing: Suggested Retail Price (SRP) of $5.79.
Late July Debuts 'Brown Sugar Vanilla' Tortilla Chips in Festive Sweet-Salty Pivot
News
December 17, 2025
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