Kraft Natural Cheese has announced the launch of Pocket Parm, a miniature version of its grated cheese packaged in clip-on portable bottles designed for on-the-go seasoning.
Available in limited quantities through October, the activation provides an early consumer preview of three new grated cheese varieties: Tomato Basil Parmesan, Garlic Herb Parmesan, and Grated Cheddar. The limited release precedes the full-size nationwide retail debut of the new flavour lines scheduled for January 2027.
The miniature bottles are fitted with attachment clips and accompanied by collectable charms, positioning the culinary staple as both a functional seasoning shaker and a portable accessory.
"Parmesan has always been a staple for pasta, but we think it deserves a lot more real estate on the plate," said Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy. "With new Tomato Basil and Garlic Herb Parmesan flavours - plus new Grated Cheddar - there are even more ways to add Kraft flavour to everything from pizza and salads to sandwiches and vegetables. Pocket Parm gives fans the first taste of what’s coming next."
Flavour Portfolio and New Lineup
The Pocket Parm release introduces three distinct flavour profiles developed to expand traditional grated cheese usage beyond pasta toppings into broader snack and meal occasions:
🍅 Tomato Basil Parmesan: A savoury blend combining aged parmesan with aromatic tomato and basil notes.
🧄 Garlic Herb Parmesan: A robust seasoning pairing classic parmesan with savoury garlic and mixed herbs.
🧀 Grated Cheddar: A rich, aged cheddar grating designed to diversify the brand's core dairy offerings.
Experiential Marketing and Limited Drops
To build consumer engagement ahead of the January 2027 retail rollout, Kraft Natural Cheese is executing a targeted experiential distribution campaign across select US metropolitan markets.
Beginning October 13 in Los Angeles and continuing the week of October 26 in Orlando, a custom mobile billboard truck will deploy cheese-dispensing activations to distribute the miniature bottles to consumers while promotional supplies last.
The full-sized retail product lines will commence nationwide distribution across supermarket multiples and grocery stockists in January 2027.
.jpg)
.jpeg)
