The Kraft Heinz Company and The Walt Disney Company have announced a multi-year enterprise-wide alliance integrating Kraft Heinz food and beverage brands across Disney’s North American theme parks, resorts, cruise lines, and media channels.
The commercial agreement incorporates food service operations, custom equipment deployment, event sponsorships, and joint digital marketing initiatives. The collaboration aims to expand Kraft Heinz’s out-of-home distribution footprint while integrating its core product portfolio into guest dining locations and digital media properties operated by Disney.
Nicolas Amaya, President of North America at Kraft Heinz, stated that the alliance allows the company to engage consumers during leisure and entertainment activities, extending brand reach from domestic grocery tables into out-of-home dining environments.
Becca Vodnoy, Senior Vice President of Corporate Alliances at The Walt Disney Company, noted that pairing destination dining infrastructure with established packaged food brands supports guest service goals while enabling creative storytelling across physical and digital touchpoints.
The multi-year rollout will begin during summer 2026, with menu updates, equipment installations, and co-branded marketing initiatives continuing to deploy across North American Disney destinations throughout the remainder of the year.
Foodservice Integration
The agreement encompasses ten core Kraft Heinz brands, establishing supply and menu integrations across hundreds of dining venues at Walt Disney World Resort in Orlando, Florida, Disneyland Resort in Anaheim, California, and Disney Cruise Line sailings departing from North America.
Key operational components of the foodservice rollout include:
🍟 HEINZ Condiment Stations: Installation of customised HEINZ condiment dispensing stations and custom-designed kitchen equipment across quick-service and full-service dining locations.
🧀 Kraft Macaroni and Cheese: Menu integration across child- and family-focused dining venues throughout theme parks and cruise ships.
🥯 Philadelphia Cream Cheese: Distribution across breakfast and bakery operations within resort hotels and park concessions.
🥫 Sauce Vault Innovations: Exclusive product sampling and limited-edition sauce releases from the HEINZ Sauce Vault at upcoming fan events and brand activations.
Media Platforms and Event Activations
Beyond physical foodservice infrastructure, the agreement unlocks cross-platform promotional opportunities across Disney’s entertainment network, including digital media, streaming platforms, and live events.
The first major public activation under the alliance will take place at D23: The Ultimate Disney Fan Event, scheduled for 14 to 16 August 2026 in Anaheim, California. The event will feature interactive sampling activations and sauce debuts from the HEINZ brand team.
The commercial partnership is designed to connect physical dining experiences in resort destinations with digital marketing campaigns running across Disney media channels.
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