Kodiak, the brand synonymous with protein-packed, whole-grain breakfast products, has announced a significant extension of its frozen portfolio with the launch of No Sugar Added Homestyle Power Waffles. Hitting shelves nationwide immediately, the new SKU is designed to capture the growing demographic of consumers seeking low-sugar, high-protein convenience options in the freezer aisle.
The launch addresses a key consumer need state: a nutritious, convenient breakfast base that supports active lifestyles without the sugar spike associated with traditional frozen waffles.
Nutritional Profile: Zero Sugar, High Protein
The No Sugar Added Homestyle Power Waffles are engineered to deliver robust nutritional benefits while maintaining a neutral flavour profile suitable for both sweet and savoury applications.
Key Product Specifications:
Sugar: Zero added sugar.
Protein: 16g of protein per serving.
Base: Crafted with 100% whole grains.
This formulation positions the product as a "blank canvas" for consumers, encouraging versatility in meal preparation—from topping with fruit and yoghurt to savoury egg and avocado combinations.
Sonali Dalvi, Vice President and Head of R&D at Kodiak, emphasised the technical achievement of balancing nutrition with taste.
"Crafted with 100% whole grains, packed with protein, and made with no added sugar, we've blazed a new trail in the freezer aisle with a waffle that truly stands alone," Dalvi stated. "Using high-quality, real ingredients is a standard our community has come to expect, and we're excited to continue to deliver."
Expanding the Ambient Portfolio: New Granola Flavours
Concurrent with the frozen launch, Kodiak is also expanding its ambient category presence with two new flavours of its award-winning Granola:
Salted Caramel
Blueberry Vanilla
Like the waffles, the granola line adheres to the brand's core nutritional pillars: made with coconut oil, 100% whole grains, and delivering 16g of protein per serving, ensuring consistent brand messaging across the store.
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