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Kenco has announced a significant expansion of its at-home beverage estate with the debut of two new product lines: Kenco Matcha Latte and Kenco Espresso Concentrate. The rollout marks the brand’s official entry into the matcha category and represents a strategic move to capitalise on the structural shift in coffee consumption, where customisable iced beverages are increasingly outpacing traditional hot formats.

The launch is engineered to bridge the gap between high-street coffee shop trends and the ambient grocery aisle, providing trade partners with SKUs that target the high-spending younger consumer segment.

Entry into Matcha

The introduction of Kenco Matcha Latte addresses a rapid acceleration in the UK functional tea market. According to company data, matcha menu items have seen a 30 per cent year-on-year increase in foodservice, while social media engagement surrounding the ingredient has surged by over 107 per cent.

Matcha now ranks as the fourth most popular iced drink among consumers under the age of 35. Kenco is attempting to democratise this trend via a single-serve sachet format that includes a built-in creamer. This technical formulation allows for preparation with either hot or cold water, removing the traditional complexity of matcha whisking and appealing to the convenience-led "Generation Z" shopper.

Matcha SKU Specifications

• Flavours: Vanilla and Strawberry

• Format: 8 x 20.3g sachets

• Availability: Asda, Tesco, and Sainsbury’s

• Pricing: £2.99 RRP

Espresso Concentrate

The second pillar of the expansion is the Kenco Espresso Concentrate, a 485ml liquid format designed for high-margin customisation. The launch follows data indicating that iced lattes have officially overtaken cappuccinos in out-of-home popularity.

By providing a pre-brewed, concentrated base, Kenco is positioning itself as a primary infrastructure provider for the "at-home barista" ritual. This format allows consumers to manage strength and sweetness levels independently, a level of control that is a primary driver for coffee sales in the digital-native demographic.

Concentrate SKU Specifications

• Variants: Unsweetened, Mocha, and Caramel

• Format: 485ml bottle

• Availability: Tesco, Asda, and Morrisons

• Pricing: £5.00 RRP