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German dairy giant Ehrmann has announced a multi-year partnership with local beauty and wellness brand Glow25 to launch "Glow to Go Coffee," a new range of ready-to-drink (RTD) functional coffee beverages containing collagen.
The launch represents a significant move into the functional beverage market for Ehrmann, combining its established manufacturing and dairy distribution network with Glow25's digital brand footprint and community reach.
Product Specifications and Ingredients
The new functional beverages are packaged in 250ml glass bottles and are formulated with 15g of bovine collagen hydrolysate per serving. Each bottle contains 25mg of caffeine per 100ml and is enriched with active ingredients designed to offer added nutritional value to everyday coffee rituals.
The functional formulation includes:
Bovine Collagen Hydrolysate: 15g per 250ml bottle to support the growing functional beauty-from-within category.
Biotin: Added to assist with the maintenance of normal skin and hair.
Niacin: Included to contribute to the reduction of tiredness and fatigue.
The product line is launching in two distinct flavours:
🍮 Caramel
☕ Caffé Latte
Distribution and Retail Launch
The products will be rolled out across major German grocery and drug store channels, as well as digital platforms. The RTD coffees will carry a recommended retail price (RRP) of €2.99 ($3.42) and will be available through the following retail touchpoints:
Grocery Retailers: Rewe and Edeka.
Drug Stores: Budni and Müller.
E-Commerce Channels: Amazon and the official Glow25 website.
Long Term Partnership
The collaborative agreement is structured to run for several years, with both companies already planning further product developments. The joint venture aims to expand the current range with additional RTD formats and complementary functional goods.
Kurt Hardt, a board member at Ehrmann, highlighted that Glow25's digital expertise and established category presence perfectly complement Ehrmann’s physical retail reach. Hardt stated that the partnership will allow the dairy group to develop products that deliver clear, added functional value to consumers.
Steven Mattwig, Chief Executive Officer of Glow25, added that the collaboration with Ehrmann provides the necessary production capacity and sales infrastructure to scale functional beverages to a level that the wellness startup could not achieve independently.
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