Fast-casual restaurant chain CRISP & GREEN has entered the sandwich category for the first time, introducing a six-strong lineup of premium handheld items across its United States locations.
The launch represents one of the most significant menu expansions in the company’s history. By introducing a portable, protein-dense alternative to its established salad and bowl offerings, the brand aims to appeal to a wider demographic of health-conscious consumers with active, on-the-go lifestyles.
The launch commenced on 9 June 2026, with the brand utilising a limited-time promotional campaign to drive immediate in-restaurant trial and foot traffic.
Menu Diversification in Wellness Fast Casual
The decision to step into the sandwich segment highlights a broader operational pivot within the healthy fast-casual sector, where brand operators are increasingly diversifying their menus to capture additional dayparts and transaction occasions.
Traditional quick-service sandwich concepts often prioritise convenience over ingredient quality. In contrast, CRISP & GREEN developed its handheld menu with a wellness-first mindset, formulating the recipes to deliver up to 39 grams of protein per serving using clean-label, premium ingredients on house-baked bread.
According to Steele Smiley, Founder and Executive Chairman of CRISP & GREEN, handheld items represent a natural progression for the brand's culinary pipeline. He noted that the new sandwich lineup is designed to deliver a classic, familiar experience while maintaining the nutritional standards and ingredient integrity that define the brand's core concept.
High Protein Sandwich Formulations
The summer menu expansion comprises six distinct, chef-driven sandwich variations, focusing on premium sliced meats, poultry, and herb-forward house sauces:
🥪 Cali Club – Roasted chicken, crispy bacon, and fresh tomatoes, layered with oil, vinegar, and a creamy jalapeño green goddess dressing.
🍯 Classic Honey Mustard – Premium roasted turkey, creamy provolone, and vine-ripened tomatoes, finished with a sweet and tangy honey mustard sauce.
🌿 Pesto Primo – Roasted chicken, rich basil pesto, and provolone, balanced with sliced tomatoes, oil, and vinegar.
🥑 The Rancher – Roasted chicken, fresh hand-sliced avocado, provolone, and cucumber, finished with a classic ranch dressing.
🥓 Turkey BLT – A contemporary take on the deli staple, featuring roasted turkey, crispy bacon, provolone, tomatoes, and mayonnaise.
🧀 Turkey Provo – A simple, clean-label option combining premium roasted turkey, provolone, tomatoes, oil, vinegar, and mayonnaise.
Premium Savoury Sides and Launch Promotion
To complement the sandwich rollout and encourage incremental add-on sales, the chain has also launched its own line of premium Kettle Cooked Potato Chips.
The snack range is formulated to offer a classic, crunchy texture and is available in three distinct flavour profiles:
🥔 Classic – A traditional, lightly salted potato chip.
🧂 Salt & Vinegar – A tangy option balancing sharp acidity with salt.
⚫ Cracked Pepper & Sea Salt – A robust, savoury blend of ground pepper and sea salt.
To stimulate early volume sales and raise local awareness of the new category, participating locations are running a nationwide promotion. From 9 June through 16 June 2026, in-restaurant diners will receive a complimentary bag of the kettle-cooked chips with the purchase of any sandwich.
The introduction of the dual sandwich and chip platforms supports CRISP & GREEN’s broader operational growth strategy, helping its franchise partners drive higher average transaction values and build customer frequency during key daytime dining windows.
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