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Craft brewery BrewDog, operating under parent company Tilray Brands, has announced the nationwide launch of Liquid Visions, a premium four-beer series designed to drive shelf discovery and stimulate category engagement across UK off-trade channels.

The art-led range introduces four distinct high-hop formulations packaged in 440ml single-serve cans, with each recipe utilising 26 grams of hops per litre to deliver saturated fruit notes, intense aromatics, and structured bitterness.

The commercial rollout commences this week as an initial exclusive with supermarket chain Tesco, ahead of a wider retail expansion across UK grocery multiples starting 21 September 2026.

Formulation and Four-Beer Portfolio

The Liquid Visions collection spans diverse brewing styles, combining experimental hop varieties with large-format 440ml can formats.

The four-beer lineup entering commercial distribution includes:

🌴 Dive Bar Sunshine IPA (6.0% ABV): Brewed with experimental Dolcita hops, delivering saturated tropical flavour notes of peach, honeydew melon, and creamy coconut (RRP: £4.25).

🍑 Krush Test Dummy Double Hazy IPA (8.0% ABV): A double hazy formulation featuring new-wave Krush hops, offering intense stone-fruit aromatics and a juicy mouthfeel (RRP: £4.75).

🌿 Pacific Parallax DDH New Zealand Pale Ale (6.3% ABV): A double dry-hopped pale ale combining West Coast aromatics with New Zealand hops, lime, and green melon notes, finishing with a crisp, dry profile.

🍇 Strange Bines Saturated IPA (7.0% ABV): A saturated IPA engineered with a resinous edge, pairing pink grapefruit notes with herbal undertones.

Packaging Architecture and Artist Collaborations

To enhance on-shelf stopping power in supermarket beer aisles, BrewDog collaborated with independent international artists to create bespoke visual narratives for each can.

Illustrators including Barcelona-based artist Jordi Ros (Krush Test Dummy) and Scottish designer Chris Whyte (Dive Bar) were commissioned to develop distinct label artwork reflecting the sensory profiles of each liquid.

The visual approach forms part of BrewDog's broader strategy to use distinctive, collector-style packaging to recruit consumers into the higher-tier craft beer fixture.

Retail Rollout and Timelines

BrewDog is executing a phased commercial rollout across major UK supermarket stockists throughout September and October 2026:

Tesco Exclusive Window: Immediate retail debut featuring Dive Bar and Krush Test Dummy across Tesco stores nationwide.

Secondary Grocery Wave: Nationwide distribution across major supermarket networks commencing 21 September 2026.

Sainsbury's Channel Exclusive: Pacific Parallax will roll out as a retailer exclusive across Sainsbury's stores in late September.

Autumn Portfolio Completion: Strange Bines will enter retail distribution across grocery channels in October 2026.

The launch provides UK off-trade retailers with an innovation platform designed to stimulate category value growth through high-hop brewing specifications and quarterly seasonal line rotations.