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Premium boxed wine leader Bota Box has announced a significant milestone for its core product lineup, unveiling Bota Box "Brightside". The launch marks the first addition to the brand's award-winning core portfolio in more than ten years.

The new SKU is a strategic blend of Sauvignon Blanc and Pinot Grigio, engineered to align with shifting American consumer preferences towards lighter, lower-alcohol wine styles.

Market Drivers: The Rise of 'Light and Bright'

The decision to introduce a white blend is supported by robust category data. According to Bota Box, sales of "light and bright" white blends have increased by 14% over the last year.

Andrew Blok, Marketing Director for the Bota Box portfolio, noted that the brand's existing Sauvignon Blanc and Pinot Grigio varietals are already top performers. The new blend aims to capitalise on this momentum by combining the attributes of both grapes into a single, accessible format targeting relaxed consumption occasions.

Product Specifications and Formats

"Brightside" is described as a crisp, easy-drinking wine composed of nearly equal parts Sauvignon Blanc and Pinot Grigio.

Technical Profile:

• ABV: 11.5% (Aligning with the "lighter" drinking trend).

• Tasting Notes: Bursts of lemon zest, white peach, and grapefruit.

• Composition: A 50/50 split (approx.) of Sauvignon Blanc and Pinot Grigio.

Packaging Configurations: The launch utilises Bota Box's signature eco-friendly formats, which boast a lower carbon footprint than traditional glass bottles.

1. 3-Litre Box: Equivalent to four bottles. SRP: $24.

2. 500ml Tetra Pak 'Mini': Designed for portability and single-serve occasions. SRP: $6.

Andrew Blok explained the rationale behind the blend:

Commercial Availability

Bota Box "Brightside" is rolling out to major retailers nationwide starting this month. Confirmed stockists include Kroger, Publix, Total Wine & More, HEB, and Meijer.