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Boar's Head Brand®, traditionally best known as a leader in premium delicatessen meats and cheeses, has announced a strategic pivot into the sweet snacking category. The company is debuting a Greek Yoghurt Dessert Dip Collection, extending its footprint within the deli aisle beyond savoury staples.

The launch introduces three dessert-inspired SKUs designed to bridge the gap between "mindful snacking" and indulgence, leveraging a high-protein Greek yoghurt base to offer a functional alternative to traditional sweets.

Flavour Architecture and Usage

The collection features three distinct flavour profiles, each engineered to replicate classic dessert experiences while maintaining a "clean label" profile suitable for dipping fruit, pretzels, or graham crackers.

The Lineup:

• 🍋🥧 Key Lime: Delivers a bright, creamy profile reminiscent of the classic pie.

• 🥨 Cinnamon Churro: Captures the warmth of cinnamon and sugar in a bakery-style format.

• 🍫☕ Chocolate Espresso: A sophisticated blend of cocoa powder and bold espresso bean notes.

Nutritional Credentials

Guided by the tagline "Better Snacking, Smarter Indulgence," the product line prioritises health-conscious attributes to differentiate itself in the snacking sector.

Key Technical Specifications:

• Base: Wholesome Greek yoghurt.

• Dietary Claims: Low-fat and Gluten-Free.

• Additives: Free from artificial colours and flavours.

• Functionality: Fortified with probiotics to support gut health.

This release marks a continued evolution for Boar's Head, following the previous introduction of items like Pumpkin Pie and Dark Chocolate Dessert Hummus. By expanding its dessert portfolio, the brand aims to capture incremental spend in the deli section by offering versatile products that can be eaten solo or paired as a dip.

Steve Alfris, Director of Product Marketing at Boar's Head Brand, commented on the category expansion:

"We're thrilled to pioneer a new category with our Greek Yoghurt Dessert Dips. This collection was designed for versatility, to be dipped, shared, paired, or enjoyed by the spoonful. It reflects our commitment to mindful snacking and our passion for bridging innovative, premium-quality options to consumers in new ways."

Commercial Availability

The new Greek Yoghurt Dessert Dips are rolling out immediately to the deli area at select retailers nationwide.