The Insight Lab
Unlock Powerful Insights: Transform Your Business with The Insight Lab
In today’s fast-paced food and beverage industry, staying informed is key to making strategic decisions. The Insight Lab is your go-to resource for actionable, in-depth analytics, emerging trends, and comprehensive industry reports. Powered by cutting-edge AI tools, this space is designed to help you uncover data-driven insights that can drive your business forward. Whether you're analysing market shifts or exploring consumer behavior patterns, The Insight Lab equips you with the knowledge you need to stay competitive.
Click below to join and unlock The Insight Lab. Sign up is free.
.png)
Experiential Dining and Immersive Food Concepts
For B2B food & beverage companies this is more than PR theatre: it’s a revenue and loyalty channel, an R&D testbed, and a data-rich platform for product incubation.
Supplier
POS Hero Ltd
Interactive POS till system with moblie app
Market estimates put the global experiential dining market in the tens of billions and forecasting rapid growth into the 2030s. 87% of diners who tried an AR/VR dining experience said they’d do it again.
The Insight Lab
Where data meets discovery. Each insight begins with a key trend or emerging topic shaping the food and beverage industry. Our experts unpack these insights through clear analysis and practical context, while featured suppliers and companies showcase the products, technologies, and solutions turning these trends into reality.
Exclusive
Interview
Start-up Spotlight: Borough Broth
What started with three slow-cookers in a London flat has transformed into a masterclass in ethical entrepreneurship. Founder Ros Heathcote reveals how she turned a "nose-to-tail" philosophy into a thriving organic business, the complexities of building a waste-free supply chain, and why curiosity is the secret ingredient for any aspiring start-up.
Latest Insights
_edited.jpg)
Premium Newstalgia: The Dirty Soda Disruption
The "dirty soda" is a customised carbonated drink mixed with flavoured syrups, creams, and fruit purees. This drink has evolved from a regional Utah novelty into a multi-billion-dollar national megatrend. Driven overwhelmingly by social media virality and Gen Z consumer preferences, this hyper-customised beverage format is currently transforming the Quick-Service Restaurant (QSR), Ready-to-Drink (RTD), and Consumer Packaged Goods (CPG) sectors.
Trend
April 30, 2026
Amcor and Laïta: 70% of French Consumers Prefer Easy-Close Hard Cheese Packaging
A joint study by Amcor and French cheese producer Laïta identifies convenience and recyclability as the primary factors influencing purchasing decisions for hard cheese consumers. The research, which surveyed over 500 consumers in March 2026, provides actionable insights into how packaging design directly influences in-store purchasing decisions in the dairy sector.
Report
April 29, 2026
Global Shockwaves: How the Iran Crisis is Reshaping Food & Beverage
Escalating geopolitical tensions involving Iran have cascaded into severe global supply chain disruptions. This FNBX Insight Lab analysis synthesises the immediate impacts on freight, ingredient sourcing, and margin compression, providing actionable intelligence for F&B product developers and executives.
Analysis
April 23, 2026
Cracking the Code on Nestlé’s Easter Strategy
Every spring, the confectionery aisles are transformed into a highly competitive battleground for consumer attention. Behind the foil and cardboard lies months of rigorous R&D, structural engineering, and behavioural psychology. We analysed a recent sit-down with Torin Zieboll, Seasonal Brand Manager for Nestlé Confectionery UK and Ireland, to extract the core F&B industry takeaways behind their seasonal strategy. Here is how Nestlé engineers "the moment," presented in our Insight Lab Q&A format.
Interview
April 3, 2026
1664 and Robert Pattinson Global Cultural Research Report
1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference.
Report
April 1, 2026
.png)
April Fools' 2026: From Matcha Mayo to Sheep's Milk Coffee
The 2026 F&B April Fools' landscape is dominated by "flavour subversion" and "hyper-innovation," with brands like Lost Sheep Coffee and Superfoodio leveraging polarising taste profiles and absurd technology to drive massive social engagement. F&B April Fools 2026: The Best Brand Pranks and Faux Launches
Analysis
April 1, 2026
- Page 2
Product
Functional Nootropic Drinks
A variety of lightly sparkling low-sugar functional sodas, made with a delicious blend of botanical extracts found in nature. Scientifically formulated to support your brain, gut, and active health. Experience the benefits of nootropics, without harmful preservatives or artificial sweeteners, and support your body with appropriate amounts of vitamins and minerals in an easy-to-consume solution.
Supplier
The White Range: Clean, Classic, and Ready for Your Brand
The White Range offers a crisp, minimalist design that provides the perfect blank canvas for your custom branding. Featuring The Good Cup’s revolutionary lid-free design, these cups include a built-in spout for hot brews and a secure top that fits any straw for cold drinks. Ideal for modern cafes and restaurants looking to serve their beverages with a sleek, eco-friendly aesthetic.
Supplier
SmartSkin’s sensor technology solution
Provide real-time insights into how your aluminum, glass, and PET containers are handled across the line. By capturing pressure, shock, and velocity data at every critical touchpoint, SmartSkin helps teams quickly identify inefficiencies, detect damage risks, and fine-tune equipment settings with precision.
Supplier
The Good Cup
The Kraft Range: Earthy, Natural, and Sustainable
Showcase your commitment to the environment with The Kraft Range. Made with natural, unbleached paperboard, this rustic brown cup communicates sustainability at first glance. Whether you are serving hot artisanal coffee, cold drinks, or food to-go, the Kraft cup utilises the signature easy-fold, integrated paper lid that completely eliminates the need for single-use plastic lids.
Supplier
X-ray inspection system XRE-D pro
The inspection system XRE-D pro detects all foreign objects which the X-rays absorb differently as compared to the surrounding product due to their density, chemical composition or dimensions. The intelligent power management of the X-ray system constantly ensures an optimal performance and thus increases the life cycle of the tube. The optional dual energy technology considerably enhances the detection of impurities with a lower density such as PVC, rubber, ceramics, stones, calcified bones and similar materials.
Supplier
Seamtrac Legato 360° Can Seam Analyzer
The first inline, 360-degree, non-contact seam inspection system. SeamTrac Legato sets a new standard in canning quality control with real-time defect detection, advanced seamer monitoring, and precise headspace control.
Multiple X-ray inspection beams with overlapping coverage enables the Legato to inspect within multi-layered seams to identify a range of defects.
- Page 2