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The latest food and beverage industry news and trend analysis

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The Ingredient & R&D Exchange

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FNBX

Is "Clean Label" actually killing flavour innovation?

We’re seeing a massive push for 100% natural ingredients, but it feels like we’re hitting a wall with shelf-stability and punchy flavour profiles. Every time we swap a synthetic for a 'clean' alternative, the cost doubles and the vibrancy drops by 30%.


Are we over-correcting? I'd love to hear from other formulators: have you managed to achieve a 'bold' profile using only natural extracts, or are we destined for a world of 'muted' flavours? #Formulation #CleanLabel"

Formulation
Flavour
Simon Dallas
5 days ago

I'm struggling with keeping a formualtion simple when adding a load of functional ingredients.

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    My local supermarket shelfs are bursting with energy drinks!

    My local supermarket shelves are bursting with energy drinks lately ⚡🥤 — from plant-based boosters to “clean caffeine” shots. Crazy how fast this category is growing! #FunctionalBeverage #EnergyBoost #FoodTrends

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    Emily Kelly

    Same — I walked past the aisle and could’ve sworn a new brand popped up every week! Tried a “clean caffeine + L-theanine” one yesterday — actually gave steady energy without the crash. Anyone else tried one?

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    Eddie Sanders
    News Team - FNBX
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