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The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Its flagship brand – Carlsberg – is one of the best-known beer marks in the world, while its Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe.

Around 41,000 people work for the Carlsberg Group and its products are sold in more than 150 markets. The company, which is still based in Copenhagen, was founded when JC Jacobsen established a brewery on a hill outside the city in 1847. The modern-day company places a great deal of focus on its rich heritage, and uses Jacobsen’s signature – among other assets – as part of its marketing and branding activities.

As of 2018, it was the world’s fourth largest beer maker after Heineken, Asahi and Anheuser-Busch InBev.