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Natural supplement company Puori has announced the launch of PW1 Unflavored, a single-ingredient grass-fed whey protein powder manufactured using exclusively whey protein concentrate.
The release enters the sports nutrition and active lifestyle categories as food and supplement manufacturers face heightened consumer scrutiny regarding ingredient transparency, ultra-processing, and heavy metal contamination across protein powders.
By eliminating fillers, artificial sweeteners, and synthetic additives, the product addresses growing demand for minimal-ingredient nutritional supplements that function as direct whole-food alternatives.
Single Ingredient Formulation and Nutrition
The development of PW1 Unflavored focuses on delivering a minimal ingredient deck derived from pasture-raised dairy supply chains.
Key product specifications and technical attributes of the release include:
🥛 Single-Ingredient Base: Formulated using 100 per cent whey protein concentrate sourced from pasture-raised, grass-fed cows in New Zealand.
💪 High-Density Protein: Delivers 24g of protein per serving alongside 12g of essential amino acids (EAAs) and 6g of branched-chain amino acids (BCAAs).
🔬 Targeted Leucine Profile: Contains 2.7g of naturally occurring leucine per serving to assist muscle protein synthesis, maintenance, and recovery.
🌱 Verified Clean Profile: Manufactured without genetically modified organisms (GMOs), added hormones, pesticides, artificial flavours, or processing aids.
Oliver Amdrup-Chamby, Founder and Chief Executive Officer of Puori, stated that the formulation strategy focused on keeping product architectures simple and close to whole foods, positioning the single-ingredient powder as a response to increasingly complex processing in the protein category.
Clean Label Certification and Transparency
To address consumer safety concerns surrounding heavy metals and environmental toxins in dietary supplements, every production batch of PW1 Unflavored undergoes third-party testing certified by the Clean Label Project®.
The testing protocol screens for more than 200 potential contaminants, including heavy metals, pesticides, and industrial toxins.
To provide supply chain verification, Puori publishes batch-specific analytical results publicly. Consumers and commercial partners can scan an integrated QR code on the primary product packaging or access the brand's online portal to review independent lab results for the specific lot in hand.
The testing protocols follow findings published in the Clean Label Project's Protein Powder Category Report, which evaluated 160 protein powders across 70 top-selling US brands. The study indicated that nearly half of the tested products exceeded California Proposition 65 safety thresholds for heavy metals, with Puori's whey protein portfolio being recognised among the "Clean 16" for low contaminant levels.
Retail and E-Commerce Distribution
Puori remains a recipient of the Clean Label Project Transparency Award, reflecting its enterprise-wide policy of public, batch-level quality disclosure.
The PW1 Unflavored product line has commenced commercial availability across direct-to-consumer digital channels via puori.com and e-commerce platforms including Amazon.
The launch provides health food stockists, sports nutrition distributors, and e-commerce platforms with a clean-label protein option engineered for consumers seeking unflavoured, single-ingredient dietary supplementation.
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