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PepsiCo UK has unveiled its savoury snacking line-up for Christmas 2026, pairing four returning limited-edition seasonal flavours with festive packaging refreshes across its core brand estate.

Rolling out to grocery and convenience channels from 28 September, the seasonal collection spans Walkers, Doritos, Sensations, and Wotsits Giants. The range pairs sharing bag formats with everyday multipacks, entering the market with recommended retail prices (RRPs) between £2.30 and £2.50.

Returning Limited-Edition Seasonal Flavours

The 2026 seasonal line-up centres on established customer favourites across sweet-and-savoury, traditional festive dinner, and premium deli profiles:

🍪 Doritos Gingerbread (180g sharing bag, £2.50 RRP): Returning for a second consecutive holiday period following strong viral consumer engagement, after generating over one million organic TikTok views during its 2025 debut.

🍖 Walkers Sensations Honey Glazed Roast Ham (150g sharing bag, £2.50 RRP): A sharing crisp format reintroduced after registering an 82% repurchase intent score in consumer testing during the 2025 festive season.

🥓 Walkers Pigs in Blankets (5x25g multipack, £2.30 RRP): The festive classic returns to retail shelves for the first time since 2023, reformulated to meet non-HFSS dietary criteria.

🥔 Walkers Roast Potatoes (5x25g multipack, £2.30 RRP): Making its first commercial appearance since 2021, the roast potato seasoning returns in a 5-pack format using an updated non-HFSS recipe.

All four seasonal lines are suitable for vegetarians, using milk-derived seasoning blends and whey powder rather than meat ingredients.

Non-HFSS Reformulation and Regulatory Alignment

A central technical development within the 2026 seasonal range is the reformulation of the Walkers multipack lines to comply with UK regulations on products high in fat, salt, or sugar (HFSS).

Both Walkers Pigs in Blankets and Walkers Roast Potatoes have transitioned to non-HFSS recipes ahead of their relaunch. The nutritional adjustment aligns with PepsiCo's wider portfolio reformulation targets and ensures retail partners can merchandise the multipacks across secondary promotional locations, including store entrances, gondola ends, and checkout aisles.

Festive Packaging Reskins across Core Portfolio

Alongside the four limited editions, PepsiCo is introducing seasonal packaging makeovers across its primary impulse and sharing ranges.

Core SKUs under Walkers, Doritos, Sensations, and Wotsits Giants will feature holiday-themed design cues, including Christmas trees, stars, and decorative baubles. The packaging refreshes are structured to deliver elevated festive visibility in ambient snack aisles while preserving clear brand identity and ease of navigation for shoppers.

Distribution and Retail Availability

The festive collection will commence commercial distribution across national supermarket chains, wholesale operators, and independent convenience stores on 28 September 2026.

The launch will be backed by dedicated in-store shopper marketing materials and seasonal point-of-sale displays to capture planned party-sharing and impulse purchases throughout the fourth-quarter trading period.