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PepsiCo Philippines has expanded its carbonated soft drink portfolio in the domestic market with the commercial launch of Pepsi Extra Fizz.
The new product offering enters retail channels accompanied by a multi-channel promotional push developed in partnership with advertising agency BBDO Guerrero. Built around the brand platform #PepsiExtraFizz, the campaign targets Gen Z consumer demographics and seeks to position the beverage alongside daily mealtime consumption occasions.
Carbonated Formulation
The development of Pepsi Extra Fizz introduces an updated taste and sensory profile to the company's core cola line, engineered specifically to enhance everyday dining routines.
Key product specifications and sensory characteristics include:
🥤 Enhanced Carbonation: Formulated with an elevated carbonation level to deliver a higher degree of effervescence and bursting bubbles.
đź’Ą Intensified Flavour Profile:Â Blended with a richer, bolder cola taste designed to complement food pairings.
The product formulation aims to overcome standard soft drink pairing routines by encouraging consumers to incorporate higher-fizz beverages into regular meals.
Marketing and Engagement
The commercial rollout combines digital video, social media challenges, original music, and experiential physical activations.
At the centre of the push is a promotional campaign film starring P-pop group SB19 alongside digital creator Mimiyuuuh. SB19 composed an original soundtrack specifically for the release, while Mimiyuuuh led social-first content including the official Pepsi Extra Fizz Dance Challenge.
To drive physical trial and consumer engagement, PepsiCo Philippines hosted a large-scale public activation at the SM Mall of Asia Music Hall on 25 and 26 July 2026, featuring interactive installations and live performances.
Retail Availability
The launch generated significant social media engagement, recording more than 16,000 user-generated video uses across digital platforms alongside trending status on social media platform X.
Pepsi Extra Fizz has commenced commercial distribution across supermarkets, convenience stores, and retail stockists throughout the Philippines.
