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Peet's Coffee has launched its 2026 autumn menu platform across participating US coffee bars, introducing a high-protein smoothie lineup, functional energy beverages, and new bakery items alongside returning pumpkin favourites.

In tandem with the seasonal menu, the retailer has announced the return of its Cold Brew Pass promotion starting 1 September 2026. The subscription-style pass offers loyalty members daily cold brew access for a fixed monthly fee, serving as a primary traffic driver and loyalty conversion tool ahead of National Coffee Day.

The multi-category seasonal rollout addresses expanding consumer demand for high-protein morning beverages, fruit-infused energy drinks, and warm spice food options during the late-summer and autumn trading windows.

Protein Smoothies and Functional Beverage Platform

A central feature of the 2026 autumn platform is Peet's entry into high-protein blended drinks, combining 19g of total protein per serving with traditional autumn flavour notes.

The functional protein smoothie lineup includes three distinct SKU variations:

🍏 Caramel Apple Protein Smoothie: Blends Granny Smith apple purée with caramel, whole milk, 19g of protein, and a caramel drizzle finish.

☕ Cold Brew Protein Smoothie: Combines Peet's signature Cold Brew with oat milk, banana purée, ice, and 19g of protein.

🍓 Strawberry Protein Smoothie: Features a blend of strawberry and banana purées, milk, ice, and 19g of protein.

Autumn Beverage Lineup and Seasonal LTOs

The 2026 autumn beverage platform pairs traditional warm spice profiles with plant-derived energy and limited-time October menu rotations:

☁️ Vanilla Dream Top: A sweet vanilla cold cream topping engineered for iced coffee and matcha applications.

🎃 Pumpkin Latte: Espresso and steamed milk blended with pumpkin pie flavouring, available hot or iced with optional Vanilla Dream Top.

☕ Pumpkin Chai Latte: Masala Chai and steamed milk combined with pumpkin pie spice flavouring, served hot or iced.

🍏 Sparkling Green Apple Energy: A carbonated fruit beverage combining Granny Smith apple purée, club soda, 80mg of plant-derived caffeine, L-theanine, and 100 per cent of the daily recommended value of Vitamin B-12.

☕ Vine & Walnut Autumn Blend: A limited-edition medium roast whole-bean coffee featuring tasting notes of fresh fruit, warm cinnamon, and full body.

🍵 Iced Pumpkin Matcha Latte with Vanilla Dream Top: Mighty Leaf® Matcha and cold milk infused with pumpkin pie flavouring, topped with Vanilla Dream Top (available 5 October through 3 November 2026).

🎃 Pumpkin Cold Brew with Vanilla Dream Top: Baridi Cold Brew combined with pumpkin flavouring and Vanilla Dream Top (available 5 October through 3 November 2026).

Food and Bakery Innovation

To support cross-category basket building across morning and midday dayparts, Peet's is complementing its beverage push with new sweet baked goods and savoury hot sandwiches:

🎃 Pumpkin Bread: A spiced seasonal bakery loaf finished with cream cheese icing.

🥓 Mini Bacon Biscuit Bite: A toasted mini biscuit filled with savoury crispy bacon and a harvest spread.

🥨 Home Harvest Pretzwich: A warm pretzel bun sandwich layered with cranberry jalapeño chicken sausage, fontina cheese, and herbaceous holiday spread.

🥐 Cardamom Morning Bun: A returning croissant pastry swirled with cinnamon and cardamom warm spices.

The complete autumn menu, packaged coffee, and food offerings have commenced commercial distribution across participating Peet's Coffee locations nationwide.

Cold Brew Pass and Subscription Mechanics

The reintroduction of the Cold Brew Pass leverages fixed-rate pricing and gamified loyalty rewards to drive morning daypart transaction frequency and average ticket spend.

Purchasable from 1 September through 30 September 2026 via the Peetnik Rewards platform, the pass carries a price point of $30, granting members one medium Cold Brew daily for 30 consecutive days. To stimulate cross-category basket additions, pass holders earn double bonus rewards points on any transaction that includes a warm food or pastry item.