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Paris Baguette North America has unveiled its 2026 Halloween menu, introducing sweet-and-spicy flavour profiles alongside a wider collection of themed bakery goods, handcrafted cakes, and seasonal beverages.
Running across participating bakery-cafés from 1 October through 1 November, the limited-time offering (LTO) incorporates ghost pepper infusions into chocolate confectionery formats, reflecting broader quick-service and fast-casual experimentation with "sweet heat" combinations. The seasonal programme also introduces themed single-serve doughnuts, whole and sliced chiffon cakes, and multi-portion catering boxes designed for corporate and social gatherings.
"At Paris Baguette, we love bringing the excitement of every holiday to life through the treats we create for our guests," said Cathy Chavenet, Chief Marketing Officer of Paris Baguette North America.
"This Halloween, we wanted to surprise and delight with something unexpected, the fiery kick of ghost pepper paired with rich, indulgent chocolate, while still embracing the nostalgia that makes Halloween so special. From playful ghosts to spider-topped doughnuts, it's the fun, unexpected details that transport us back to being kids again."
Sweet Heat Formulations and Ghost Pepper Integration
The menu is headlined by two limited-edition sweet-heat items that pair high-scoville chilli heat with milk and dark chocolate bases:
🍩 Ghost Pepper Chocolate Marble Mochi Doughnut: The chain's signature chewy mochi doughnut finished with a marbled chocolate glaze infused with ghost pepper seasoning.
🍫 Ghost Pepper Iced Hot Chocolate: A chilled chocolate beverage combining sweet cocoa notes with a ghost pepper kick.
The incorporation of ghost pepper aligns with consumer research across food and beverage sectors tracking elevated demand for complex heat profiles that balance sweetness and pungent spices across impulse confectionery and morning dayparts.
Seasonal Bakery and Handcrafted Confectionery Portfolio
Complementing the ghost pepper innovations, Paris Baguette has introduced an array of novelty seasonal items targeting family dining, workplace catering, and impulse grab-and-go purchases:
🍩 Halloween Scream Doughnut: A signature King Cream yeast doughnut filled with cookies-and-cream custard, glazed in cookies-and-cream white chocolate, and finished with chocolate cookie eye decorations.
🕷️ Spider Mochi Doughnut: A mochi doughnut coated in cookies-and-cream white chocolate, topped with a chocolate sandwich biscuit and detailed with piped chocolate legs.
🍰 Vanilla Scream Ghost Cake: A multi-layered vanilla sponge cake filled with pastry cream and fresh strawberry slices, finished with soft dairy cream, chocolate spider web piping, and ghost motifs.
🪱 Dirt & Worms Chocolate Chiffon Cake: A light chocolate chiffon cake layered with cookies-and-cream cream, crushed cocoa biscuits, and finished with gummy worms, available as a whole cake or individual slices.
🥤 Dirt & Worms Frappe: A blended cookies-and-cream frappe topped with chocolate biscuit crumb and gummy confectionery.
📦 Halloween Doughnut Box: A dedicated 12-count catering bundle containing six Spider Mochi Doughnuts and six Halloween Scream Doughnuts, configured for group hospitality and corporate catering orders.
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